> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign History

> View and analyze historical monitoring data - track your AI visibility progress over time with session-by-session comparisons.

<Info>
  **Quick Answer:** Campaign History shows all your past monitoring sessions with full data for each. Compare sessions to track progress, identify trends, and measure the impact of your strategies.
</Info>

## What You'll Learn

* How to navigate campaign history
* What data is available per session
* How to compare sessions over time
* How to use historical data for strategy

## Accessing History

Navigate to **Campaign > History** to see a chronological list of all completed sessions.

## History View

### Session List

Each session entry shows:

| Column                | Description                          |
| --------------------- | ------------------------------------ |
| **Date**              | When the session ran                 |
| **AI Authority Rank** | Score for that session               |
| **Change**            | Score change from previous session   |
| **Keywords active**   | How many keywords were tracked       |
| **Mention rate**      | Overall mention percentage           |
| **Top keyword**       | Best performing keyword that session |

### Session Detail

Click any session to see full results:

* Complete AI Authority Rank breakdown
* Per-keyword performance
* Platform-by-platform data
* Competitor comparison
* Displacement events
* Gap analysis snapshot

## Comparing Sessions

### Side-by-side comparison

1. Select two sessions from the list
2. Click **Compare**
3. See side-by-side metrics for both sessions

The comparison view shows:

| Metric             | Session A | Session B | Change |
| ------------------ | :-------: | :-------: | :----: |
| AI Authority Rank  |     45    |     52    |   +7   |
| Chat mention rate  |    12%    |    18%    |   +6%  |
| SERP avg position  |    15.3   |    11.8   |  +3.5  |
| Competitors beaten |    2/5    |    3/5    |   +1   |

### Trend view

Switch to trend view to see metrics plotted over time:

* Line chart showing score progression
* Mention rate trend
* Position trend
* Competitor comparison over time

## Data Retention

| Plan         | History Retained |
| ------------ | :--------------: |
| Starter      |     6 months     |
| Professional |     12 months    |
| Enterprise   |     Unlimited    |

<Note>
  Historical data is never deleted during an active subscription. Retention limits only apply if your plan is downgraded or subscription lapses.
</Note>

## Using History for Strategy

### Identifying what works

Compare periods before and after actions you took:

* Published content → Check next 3-4 sessions for improvement
* Added keywords → Track mention rates for new keywords
* Changed competitors → See if new comparisons reveal insights

### Spotting trends

| Trend Pattern      | What It Means                                      |
| ------------------ | -------------------------------------------------- |
| Steady increase    | Strategy is working - continue                     |
| Plateau            | May need new content or keywords                   |
| Sudden drop        | Investigate - competitor action or technical issue |
| Volatile           | Normal fluctuation - look at moving average        |
| Consistent decline | Competitors investing; action needed               |

### Seasonal patterns

Some industries have seasonal AI visibility patterns:

* Holiday seasons may affect recommendation patterns
* Industry events can shift mention distributions
* Platform updates can temporarily affect all brands

Look at year-over-year comparisons (Enterprise) to identify seasonal effects.

## Exporting History

### Available exports

| Format         | Content                           |      Plan     |
| -------------- | --------------------------------- | :-----------: |
| **PDF report** | Visual summary with charts        |      All      |
| **CSV**        | Raw data for spreadsheet analysis |      All      |
| **JSON**       | Structured data for integrations  | Professional+ |

### Export options

* Single session export
* Multi-session comparison export
* Full history export
* Custom date range export

## Session Annotations

Add notes to sessions for context:

1. Click a session in the history list
2. Click **Add Note**
3. Enter context (e.g., "Published 3 new blog posts this week")
4. Note appears on the timeline for future reference

Annotations help you correlate actions with results when reviewing history later.

## Tips

* **Review monthly** - Set a monthly reminder to review your last 4 sessions
* **Annotate significant events** - Note when you publish content, change strategy, or competitors make moves
* **Export for clients** - Use PDF exports for client reporting
* **Compare quarters** - Monthly noise fades; quarterly trends are clearer
* **Don't panic over single sessions** - One bad session doesn't indicate a problem; look at the trend

## Related Articles

<CardGroup cols={2}>
  <Card title="Running Campaigns" icon="play" href="/docs/campaigns/running-campaigns">
    How monitoring sessions work
  </Card>

  <Card title="AI Authority Rank" icon="chart-line" href="/docs/ai-authority-rank/what-is-ai-authority-rank">
    Understanding your master score
  </Card>
</CardGroup>