> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor Management

> Add, remove, and manage competitors in your FAII campaigns. Track the right competitors to understand your true competitive position.

<Info>
  **Quick Answer:** Competitors in FAII are the brands you want to compare yourself against. Add your direct competitors to see share of voice, head-to-head comparisons, and displacement events.
</Info>

## What You'll Learn

* How to add and manage competitors
* How competitor data is used across FAII
* Strategies for choosing the right competitors
* Managing competitor limits

## How Competitors Work in FAII

Competitors are tracked across all your keywords:

| Feature               | How Competitors Are Used                 |
| --------------------- | ---------------------------------------- |
| **Share of Voice**    | Your mention % vs. theirs                |
| **Head-to-Head**      | Direct comparison on every keyword       |
| **Displacement**      | When positions change between you        |
| **Competitive Gaps**  | Keywords where they appear but you don't |
| **AI Authority Rank** | Your competitive position component      |

## Adding Competitors

### Manual addition

1. Go to **Campaign > Settings > Competitors**
2. Click **Add Competitor**
3. Enter the competitor's brand name and website URL
4. Click **Save**

### Auto-discovery

FAII can automatically find competitors:

1. Go to **Campaign > Settings > Competitors**
2. Click **Discover Competitors**
3. FAII analyzes AI responses to find brands appearing alongside yours
4. Review suggested competitors
5. Click **Add** for the ones you want to track

### From monitoring data

As monitoring sessions run, FAII identifies brands that appear for your keywords. These are surfaced as competitor suggestions in your dashboard.

## Competitor Information

For each competitor, provide (or let FAII discover):

| Field               |    Required   | Purpose                                  |
| ------------------- | :-----------: | ---------------------------------------- |
| **Brand name**      |      Yes      | How FAII identifies them in AI responses |
| **Website URL**     |  Recommended  | Used for SERP comparison                 |
| **Alternate names** |    Optional   | Other names AI might use for them        |
| **Industry**        | Auto-detected | Confirms competitive relevance           |

### Alternate names

Sometimes AI refers to brands by different names:

* Abbreviations ("HubSpot" vs "HS")
* Full legal names ("HubSpot, Inc.")
* Common misspellings
* Previous brand names

Adding alternate names ensures FAII catches all mentions.

## Competitor Limits

| Plan         | Competitors | Across Campaigns |
| ------------ | :---------: | :--------------: |
| Starter      |      3      |      3 total     |
| Professional |      10     |     10 total     |
| Enterprise   |  Unlimited  |     Unlimited    |

## Choosing the Right Competitors

### Direct competitors

Brands offering the same services to the same market:

* Same industry and location
* Same target customer
* Same price range
* Compete for the same keywords

### Aspirational competitors

Brands you want to compete with (larger, more established):

* May dominate your keywords currently
* Serve as benchmarks for your growth
* Show what "great" looks like in your space

### Emerging competitors

New or growing brands that may become threats:

* Recently appeared in AI responses
* Growing mention frequency
* Targeting your keywords

<Tip>
  A mix of all three types gives the most useful competitive intelligence. Track 2-3 direct competitors, 1-2 aspirational, and 1-2 emerging.
</Tip>

## Managing Competitors

### Removing competitors

1. Go to **Campaign > Settings > Competitors**
2. Click the **×** next to the competitor
3. Confirm removal

Historical data for that competitor is preserved but no new data is collected.

### Replacing competitors

If a competitor becomes irrelevant:

1. Remove the old competitor
2. Add the new one
3. New data starts from the next session

### Competitor profiles

Click any competitor to see their profile:

* Overall mention rate across your keywords
* Platform-by-platform breakdown
* Sentiment when mentioned
* Keywords where they appear most
* Trend over time

## Competitor Data Sources

FAII tracks competitors through:

| Source                | What It Captures                                         |
| --------------------- | -------------------------------------------------------- |
| **Chat Intelligence** | When competitors are mentioned in AI responses           |
| **SERP Intelligence** | When competitors rank for your keywords                  |
| **AI Overviews**      | When competitors are cited in Google AI summaries        |
| **Bot Visits**        | When AI bots visit competitor pages (if you have access) |

## Tips

* **Don't add too many** - 5-8 competitors gives clear data; 20+ creates noise
* **Review quarterly** - Competitors change; update your list regularly
* **Watch auto-discovery** - FAII may find competitors you hadn't considered
* **Include indirect competitors** - Sometimes non-obvious brands compete for your keywords
* **Remove irrelevant ones** - If a competitor consistently doesn't appear for your keywords, they may not be a true competitor in AI visibility

## Related Articles

<CardGroup cols={2}>
  <Card title="Adding Competitors" icon="user-plus" href="/docs/getting-started/adding-competitors">
    Beginner's guide to competitor selection
  </Card>

  <Card title="Head-to-Head Analysis" icon="arrows-left-right" href="/docs/competitor-intelligence/head-to-head">
    Detailed competitor comparisons
  </Card>
</CardGroup>