> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating Campaigns

> Step-by-step guide to creating a FAII campaign - the foundation of all your AI visibility monitoring.

<Info>
  **Quick Answer:** A campaign is a monitoring container for one brand. It holds your keywords, competitors, and all intelligence data. Create a campaign by entering your brand details, adding keywords, and selecting competitors.
</Info>

## What You'll Learn

* What a campaign represents
* How to create your first campaign
* What information you need to provide
* How to configure campaign settings

## What Is a Campaign?

A campaign is the core unit of FAII monitoring. Each campaign:

* Tracks **one brand** across AI platforms and Google
* Contains a set of **keywords** that matter to that brand
* Monitors **competitors** for comparison
* Produces all intelligence data (mentions, rankings, gaps)
* Generates your **AI Authority Rank**

### Campaign limits by plan

| Plan         | Campaigns Allowed |
| ------------ | :---------------: |
| Starter      |         1         |
| Professional |         3         |
| Enterprise   |     Unlimited     |

## Creating a Campaign

<Steps>
  <Step title="Start creation">
    From your dashboard, click **Create Campaign** or go to **Campaigns > New Campaign**.
  </Step>

  <Step title="Enter brand details">
    Provide information about the brand you're monitoring:

    | Field                 |   Required  | Description                      |
    | --------------------- | :---------: | -------------------------------- |
    | **Brand name**        |     Yes     | Your company/brand name          |
    | **Website URL**       |     Yes     | Primary website                  |
    | **Industry**          |     Yes     | Your market category             |
    | **Location**          |     Yes     | Primary market (country/city)    |
    | **Description**       | Recommended | Brief description of what you do |
    | **Value proposition** | Recommended | What makes you different         |
  </Step>

  <Step title="Add keywords">
    Enter the keywords you want to monitor. These are the terms people use when looking for services like yours.

    **Tips for keywords:**

    * Use natural language questions ("best SEO agency in Sydney")
    * Include service-specific terms ("technical SEO audit")
    * Add competitor comparison terms ("agency A vs agency B")
    * Include buying-intent phrases ("hire an SEO company")

    See [Adding Keywords](/docs/getting-started/adding-keywords) for detailed guidance.
  </Step>

  <Step title="Add competitors">
    Select or enter competitors to monitor alongside your brand:

    * Enter known competitor names/websites
    * Use FAII's auto-discovery to find competitors automatically
    * Start with 3-5 direct competitors

    See [Adding Competitors](/docs/getting-started/adding-competitors) for detailed guidance.
  </Step>

  <Step title="Configure platforms">
    Select which AI platforms to monitor:

    | Platform   | Starter | Professional | Enterprise |
    | ---------- | :-----: | :----------: | :--------: |
    | ChatGPT    |    ✅    |       ✅      |      ✅     |
    | Claude     |    ✅    |       ✅      |      ✅     |
    | Perplexity |    ✅    |       ✅      |      ✅     |
    | Grok       |    ✅    |       ✅      |      ✅     |
    | Gemini     |    -    |       ✅      |      ✅     |
  </Step>

  <Step title="Set location targeting">
    Configure geographic targeting for SERP monitoring:

    | Setting      | Options                  |
    | ------------ | ------------------------ |
    | **Country**  | Any supported country    |
    | **City**     | Specific city (optional) |
    | **Language** | Search language          |
    | **Device**   | Desktop, Mobile, or Both |
  </Step>

  <Step title="Review and create">
    Review all settings and click **Create Campaign**. Your first monitoring session will begin within 24 hours.
  </Step>
</Steps>

## What Happens After Creation

1. **Research Pack runs** - FAII analyzes your brand and generates intelligent questions
2. **First session scheduled** - Monitoring begins within 24 hours
3. **Baseline established** - First results become your baseline metrics
4. **Dashboard populates** - Data starts appearing in your campaign dashboard

<Note>
  The first session establishes your baseline. Don't worry if scores seem low initially - they represent your starting point. Track improvement from this baseline over time.
</Note>

## Campaign Types

### Single brand

Most common - monitor one brand with its keywords and competitors.

### Multi-location

For brands with multiple locations (Enterprise):

* Same brand, different cities/countries
* Location-specific keywords
* Local competitors per location

### Agency/multi-brand

For agencies managing multiple clients (Enterprise):

* Separate campaigns per client
* White-label reporting
* Individual dashboards per client

## Best Practices

* **Be specific with brand details** - The more FAII knows about your brand, the better its intelligent questions will be
* **Start with 10-15 keywords** - You can always add more; start focused
* **Include 3-5 competitors** - Direct competitors produce the most useful comparison data
* **Set accurate location** - Location targeting affects both SERP results and question context
* **Fill in value proposition** - This helps FAII generate questions that align with your actual market positioning

## FAQ

<AccordionGroup>
  <Accordion title="Can I edit a campaign after creation?">
    Yes. All campaign settings can be modified at any time from Campaign Settings. Changes take effect from the next monitoring session.
  </Accordion>

  <Accordion title="How long until I see first results?">
    Your first monitoring session runs within 24 hours of creation. Results are typically available within 1-2 hours after the session completes.
  </Accordion>

  <Accordion title="Can I delete a campaign?">
    Yes, from Campaign Settings. All historical data for that campaign will be permanently deleted. This action cannot be undone.
  </Accordion>

  <Accordion title="What if I make mistakes during setup?">
    Everything is editable. You can change keywords, competitors, brand details, and all settings after creation. The campaign will use updated settings from the next session.
  </Accordion>
</AccordionGroup>

## Related Articles

<CardGroup cols={2}>
  <Card title="Campaign Settings" icon="gear" href="/docs/campaigns/campaign-settings">
    Configure your campaign after creation
  </Card>

  <Card title="Your First Campaign" icon="rocket" href="/docs/getting-started/your-first-campaign">
    Guided walkthrough for beginners
  </Card>
</CardGroup>