> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Auto-Discovering Competitors

> FAII automatically identifies competitors appearing in AI responses for your keywords - brands you may not be tracking yet.

<Info>
  **Quick Answer:** FAII scans every AI response for brands mentioned alongside yours. When the same brand keeps appearing for your keywords, it's flagged as a discovered competitor for you to review and optionally add to tracking.
</Info>

## How Discovery Works

1. FAII monitors AI responses for all your tracked keywords
2. Every brand mentioned (not just yours and tracked competitors) is logged
3. Brands appearing repeatedly are flagged as potential competitors
4. Discovered brands appear in **Settings > Competitors > Discovered**

## What You'll See

For each discovered competitor:

| Field             | Description                                   |
| ----------------- | --------------------------------------------- |
| **Brand name**    | As detected in AI responses                   |
| **Mention count** | How often they appear                         |
| **Keywords**      | Which of your keywords trigger their mentions |
| **Platforms**     | Which AI platforms mention them               |
| **First seen**    | When they first appeared                      |

## Reviewing Discoveries

### Add to tracking

If the discovered brand is a real competitor:

* Click **Add** to start tracking them
* Enter their domain
* Add any brand variations
* They'll appear in your next session's competitive data

### Dismiss

If the brand isn't a relevant competitor:

* Click **Dismiss** to remove from the discovery list
* They won't appear again unless mention patterns change significantly

### Common false discoveries

* Industry associations or standards bodies
* News outlets or review sites
* Very large brands in adjacent markets (e.g., Google, Amazon)
* Geographic mismatches (a competitor in a market you don't serve)

## When to Check

* **After your first 2-3 sessions** - Initial discovery is most valuable
* **Monthly** - New entrants appear over time
* **After market changes** - New product launches, mergers, etc.

## Tips

* **Don't track everyone** - Only add genuinely relevant competitors
* **Watch for new entrants** - A new brand appearing frequently may signal market changes
* **Check dismissed brands periodically** - Markets evolve; yesterday's irrelevant brand may be today's competitor
* **Use discoveries to validate your keyword strategy** - If unexpected brands appear, your keywords may be too broad

## Related Articles

<CardGroup cols={2}>
  <Card title="Adding Competitors" icon="users" href="/docs/getting-started/adding-competitors">
    Manual competitor setup
  </Card>

  <Card title="Share of Voice" icon="chart-pie" href="/docs/competitor-intelligence/share-of-voice">
    How competitors affect your market share
  </Card>
</CardGroup>