> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Displacement Tracking

> Track when you overtake competitors (or they overtake you) in AI mentions and search rankings - the clearest signal of competitive momentum.

<Info>
  **Quick Answer:** Displacement occurs when your brand moves up or down relative to a competitor for a specific keyword. Positive displacement means you're gaining ground; negative means you're losing it.
</Info>

## Types of Displacement

### Positive Displacement (You're Winning)

* You move from 3rd to 1st mention position
* You start appearing where only competitors appeared before
* Your SOV increases while theirs decreases
* You gain an AI Overview citation they previously held

### Negative Displacement (They're Winning)

* A competitor takes your top position
* You stop appearing for keywords you used to own
* Their SOV increases while yours decreases
* They gain citations where you previously dominated

## Displacement Events Feed

The competitor dashboard shows recent displacement events:

| Date   | Keyword               | Event                                 |  Impact  |
| ------ | --------------------- | ------------------------------------- | :------: |
| Jan 20 | "best seo agency"     | You overtook Competitor A (2nd→1st)   | Positive |
| Jan 18 | "technical seo audit" | Competitor B overtook you (1st→2nd)   | Negative |
| Jan 15 | "ecommerce seo"       | You appeared (Competitor A was alone) | Positive |

## Reading Displacement Data

### Frequency

* **Frequent positive displacements** - Your content strategy is working
* **Frequent negative displacements** - Competitors are investing and overtaking you
* **Few displacements** - Market is stable (good if you're ahead, bad if behind)

### Patterns

Look for patterns in displacement events:

* Same competitor consistently displacing you → They're actively targeting your keywords
* Displacements on one platform only → Platform-specific issue
* Cluster of negative events → Competitor may have published major content

## Displacement Alerts

Configure notifications for significant events:

* **Any displacement** - Get notified of every position change
* **Top positions only** - Only alert when #1 or #2 positions change
* **Negative only** - Alert when competitors overtake you
* **Significant only** - Only jumps of 2+ positions

Set in **Campaign Settings > Alerts > Competitive**.

## Responding to Negative Displacement

<Steps>
  <Step title="Identify the keyword">
    What keyword did you lose ground on?
  </Step>

  <Step title="Check what competitor did">
    Did they publish new content? Get new backlinks? Improve existing pages?
  </Step>

  <Step title="Assess importance">
    Is this a high-priority keyword for your business? If not, it may not warrant immediate action.
  </Step>

  <Step title="Create response content">
    If important, generate targeted content to reclaim the position. FAII's Content Automation can help.
  </Step>

  <Step title="Monitor recovery">
    Track subsequent sessions to see if your response worked.
  </Step>
</Steps>

## Tips

* **Don't react to every displacement** - Some volatility is normal. Focus on trends.
* **Watch for competitor patterns** - Repeated displacements from the same competitor signals a strategic push
* **Celebrate positive displacements** - They validate your content strategy
* **Track displacement velocity** - How quickly positions change indicates market dynamism

## Related Articles

<CardGroup cols={2}>
  <Card title="Head-to-Head Analysis" icon="arrows-left-right" href="/docs/competitor-intelligence/head-to-head">
    Full competitor comparison
  </Card>

  <Card title="Competitive Gaps" icon="magnifying-glass" href="/docs/competitor-intelligence/competitive-gaps">
    Find and target competitor weaknesses
  </Card>
</CardGroup>