> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Share of Voice

> Share of Voice measures your brand mentions as a percentage of total market mentions - the clearest indicator of competitive AI visibility.

<Info>
  **Quick Answer:** Share of Voice (SOV) = Your Mentions ÷ Total Market Mentions × 100. It tells you what percentage of the AI conversation belongs to your brand versus competitors.
</Info>

## How SOV is Calculated

```
Your Mentions:      45
Competitor A:       30
Competitor B:       25
Total Market:      100

Your SOV: 45/100 = 45%
```

All mentions across all tracked keywords and all AI platforms are counted.

## SOV Views

### Overall SOV

Your total share across everything - the headline number on the competitor dashboard.

### SOV by Platform

| Platform   | You | Comp A | Comp B |
| ---------- | :-: | :----: | :----: |
| ChatGPT    | 50% |   30%  |   20%  |
| Claude     | 35% |   40%  |   25%  |
| Perplexity | 55% |   25%  |   20%  |
| Grok       | 40% |   35%  |   25%  |
| Gemini     | 45% |   30%  |   25%  |

This reveals where you're strong and where competitors dominate.

### SOV by Keyword

Which keywords you own vs. which competitors own. Sorted by gap size to show biggest opportunities.

### SOV Over Time

A trend chart showing how market share shifts between sessions. Watch for:

* Gradual gains (strategy working)
* Sudden competitor surges (they published new content)
* Your share declining (competitors improving faster)

## What Good SOV Looks Like

| SOV Range | Assessment                                        |
| :-------: | ------------------------------------------------- |
|    50%+   | Market leader - you dominate the conversation     |
|   30-49%  | Strong position - but competitors are relevant    |
|   15-29%  | Competitive - multiple players sharing the market |
|   5-14%   | Trailing - competitors control most mentions      |
|    0-4%   | Minimal presence - significant opportunity gap    |

## Improving SOV

SOV increases when:

* You get mentioned for keywords where you weren't before
* You maintain mentions while competitors lose theirs
* You appear on more platforms for the same keywords
* You add keywords that you're already strong on

SOV decreases when:

* Competitors publish content that earns them new mentions
* You lose mentions for keywords you used to own
* New competitors enter the market and take share

<Tip>
  The fastest way to increase SOV is targeting "competitor-only" keywords - queries where competitors are mentioned but you're not. These are your gap opportunities.
</Tip>

## Related Articles

<CardGroup cols={2}>
  <Card title="Head-to-Head Analysis" icon="arrows-left-right" href="/docs/competitor-intelligence/head-to-head">
    Direct competitor comparisons
  </Card>

  <Card title="Competitive Gaps" icon="magnifying-glass" href="/docs/competitor-intelligence/competitive-gaps">
    Find where competitors beat you
  </Card>
</CardGroup>