> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor Dashboard

> Navigate the Competitor Intelligence dashboard - share of voice, head-to-head analysis, displacement events, and competitive gaps.

<Info>
  **Quick Answer:** The Competitor Dashboard shows your competitive landscape: who's winning the AI visibility race, where you're gaining or losing ground, and where opportunities exist to overtake competitors.
</Info>

## What You'll Learn

* Dashboard layout and key sections
* How to read competitive metrics
* Using the head-to-head comparison view
* Interpreting displacement events

## Dashboard Overview

### Summary Metrics

| Metric                  | Description                            |
| ----------------------- | -------------------------------------- |
| **Your SOV**            | Your share of voice (%)                |
| **Competitors tracked** | Number of competitors monitored        |
| **Your rank**           | Your position among all tracked brands |
| **Gaps**                | Total competitive gaps identified      |
| **Displacements**       | Position changes this session          |

## Key Sections

### Share of Voice Chart

A visual breakdown of mention share:

* Pie/donut chart showing each brand's SOV
* Your brand highlighted
* Click any segment for brand details
* Trend indicator (your SOV going up/down)

### Competitor Leaderboard

All tracked brands ranked:

| Rank | Brand          | SOV | Mentions | Trend |
| :--: | -------------- | :-: | :------: | :---: |
|   1  | Competitor A   | 28% |    56    |   →   |
|   2  | **Your Brand** | 22% |    44    |   ↑   |
|   3  | Competitor B   | 18% |    36    |   ↓   |
|   4  | Competitor C   | 15% |    30    |   →   |
|   5  | Competitor D   | 10% |    20    |   ↑   |

### Head-to-Head Section

Select any competitor for direct comparison:

| Metric               | You | Competitor |
| -------------------- | :-: | :--------: |
| Overall mention rate |  X% |     X%     |
| ChatGPT mentions     |  X% |     X%     |
| Claude mentions      |  X% |     X%     |
| Average position     |  X  |      X     |
| Sentiment            |  +X |     +X     |
| Keywords won         |  X  |      X     |

### Displacement Feed

Recent position changes:

* Positive events (you overtook a competitor)
* Negative events (competitor overtook you)
* Timestamp and keyword for each event
* Magnitude of the change

### Competitive Gaps

Summary of gaps where competitors appear but you don't:

* Total gap count
* Critical gaps (3+ competitors)
* New gaps this session
* Gaps closed since last session
* Link to full gap analysis

## Detailed Views

### Per-competitor profile

Click any competitor for their full profile:

* All keywords where they appear
* Their platform-by-platform performance
* How their mentions compare to yours
* Their mention trend over time
* Keywords where they appear but you don't

### Per-keyword competitive view

Click any keyword to see all brands:

* Who's mentioned for this keyword
* Position of each brand when mentioned
* Sentiment for each brand
* Platform breakdown
* Historical data

## Filters

| Filter         | Options                             |
| -------------- | ----------------------------------- |
| **Competitor** | All / Specific competitor           |
| **Platform**   | All / Individual platform           |
| **Keyword**    | All / Specific keyword              |
| **Time range** | Last session / 7d / 30d / 90d       |
| **Event type** | All / Positive only / Negative only |

## Using the Dashboard

### Quick competitive check (2 minutes)

1. Check your SOV - stable, growing, or declining?
2. Scan displacement feed - any recent position losses?
3. Note gap count - are gaps increasing?

### Weekly competitive review (15 minutes)

1. Review leaderboard changes
2. Check head-to-head with top competitor
3. Review all displacement events
4. Identify new gaps to address
5. Plan content responses

## Tips

* **Watch SOV trends** - A declining SOV even with stable mentions means competitors are growing faster
* **Respond to negative displacements quickly** - The longer a competitor holds a position, the harder to reclaim
* **Use head-to-head for strategy** - Identify which keywords differentiate you from specific competitors
* **Monitor new entrants** - A brand suddenly appearing could signal a new competitive threat
* **Celebrate wins** - Positive displacements validate your content strategy

## Related Articles

<CardGroup cols={2}>
  <Card title="Share of Voice" icon="chart-pie" href="/docs/competitor-intelligence/share-of-voice">
    Understanding SOV metrics
  </Card>

  <Card title="Publishing Dashboard" icon="newspaper" href="/docs/dashboards/publishing-dashboard">
    Content impact tracking
  </Card>
</CardGroup>