> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# SERP Intelligence Dashboard

> Navigate the SERP Intelligence dashboard - rankings, AI Overviews, SERP features, and Google search performance at a glance.

<Info>
  **Quick Answer:** The SERP Intelligence dashboard shows your Google search performance: organic rankings, AI Overview citations, SERP features, and position trends across all your tracked keywords.
</Info>

## What You'll Learn

* Dashboard sections and metrics
* How to read ranking data
* AI Overview tracking view
* SERP features monitoring

## Dashboard Overview

### Summary Metrics

| Metric                    | Description                             |
| ------------------------- | --------------------------------------- |
| **Average position**      | Mean ranking across all keywords        |
| **Keywords ranking**      | How many keywords you rank for (top 30) |
| **AI Overview citations** | How many AI Overviews cite you          |
| **SERP features won**     | Featured snippets, PAA, etc.            |
| **Position changes**      | Gains and losses this session           |

## Key Sections

### Rankings Table

Your keywords with current positions:

| Column          | Description                       |
| --------------- | --------------------------------- |
| **Keyword**     | Tracked search term               |
| **Position**    | Current organic ranking           |
| **Change**      | Position change from last session |
| **URL**         | Which of your pages ranks         |
| **AI Overview** | Cited? Yes/No                     |
| **Features**    | SERP features you hold            |
| **Competitors** | Their positions for same keyword  |

### Position Distribution

Visual breakdown of where your keywords rank:

|    Range    | Count | Assessment               |
| :---------: | :---: | ------------------------ |
|     1-3     |   X   | Excellent visibility     |
|     4-10    |   X   | Page 1 visibility        |
|    11-20    |   X   | Page 2 (room to improve) |
|    21-30    |   X   | Low visibility           |
| Not ranking |   X   | No organic presence      |

### AI Overview Section

Dedicated view for AI Overview data:

| Metric                   | Description                           |
| ------------------------ | ------------------------------------- |
| **Coverage**             | % of keywords triggering AI Overviews |
| **Citation rate**        | % of overviews that cite you          |
| **Citation positions**   | Where you appear in source list       |
| **Competitor citations** | Who else is cited                     |
| **New citations**        | Gained this session                   |
| **Lost citations**       | Lost this session                     |

### SERP Features

Track which features you hold:

| Feature          |     Status    | Keyword     |
| ---------------- | :-----------: | ----------- |
| Featured snippet | Won/Lost/None | Per keyword |
| People Also Ask  | Appearing/Not | Per keyword |
| Local pack       | Appearing/Not | Per keyword |
| Image pack       | Appearing/Not | Per keyword |
| Video carousel   | Appearing/Not | Per keyword |

### Trend Charts

Visual trends over time:

* Average position trend line
* Keywords in top 10 count over time
* AI Overview citation rate over time
* Position distribution changes

## Filters

| Filter             | Options                                  |
| ------------------ | ---------------------------------------- |
| **Device**         | Desktop / Mobile / Both                  |
| **Location**       | Your configured locations                |
| **Position range** | 1-3 / 1-10 / 11-20 / 21-30 / Not ranking |
| **AI Overview**    | All / Has overview / Cited / Not cited   |
| **Change**         | All / Improved / Declined / New / Lost   |

## Competitor Comparison

Toggle competitor view to see:

* Side-by-side position table (your rank vs. each competitor)
* Who holds which SERP features
* AI Overview citation comparison
* Position advantage/disadvantage per keyword

## Detailed Views

### Keyword detail

Click any keyword to see:

* Full SERP snapshot (all 10 results)
* AI Overview content (if present)
* Citation sources listed
* Historical position chart
* SERP features present
* Competitor positions

### URL performance

See which of your pages rank:

* Which page ranks for which keywords
* Pages ranking for multiple keywords
* Pages that gained/lost rankings
* Pages with AI Overview citations

## Export

| Format | Includes                        |
| ------ | ------------------------------- |
| PDF    | Visual summary with charts      |
| CSV    | Raw ranking data                |
| JSON   | Structured data (Professional+) |

## Tips

* **Focus on AI Overview section** - These citations are the new premium visibility
* **Track position trends** - A keyword moving from 15 to 8 over 4 sessions is great progress
* **Check the URL column** - Ensure the RIGHT page ranks (not a random blog post)
* **Compare device types** - Mobile and desktop rankings can differ significantly
* **Watch for lost positions** - Quick intervention prevents further decline

## Related Articles

<CardGroup cols={2}>
  <Card title="How SERP Tracking Works" icon="globe" href="/docs/serp-intelligence/how-serp-tracking-works">
    Technical overview
  </Card>

  <Card title="AI Overview Monitoring" icon="sparkles" href="/docs/serp-intelligence/ai-overview-monitoring">
    AI Overview details
  </Card>
</CardGroup>