> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Adding Keywords to Track

> Choose the right keywords for AI visibility monitoring - think like a customer asking for recommendations, not like an SEO targeting search terms.

<Info>
  **Quick Answer:** Add keywords that reflect how real customers ask AI for recommendations. Natural questions like "best SEO agency in Sydney" work better than generic terms like "SEO services."
</Info>

## What You'll Learn

* What makes a good keyword for AI monitoring
* The difference between AI keywords and SEO keywords
* How to add keywords manually and via CSV
* Keyword limits by plan

## The Key Insight

<Warning>
  **Think like a customer asking an AI for recommendations, not like an SEO targeting search terms.**
</Warning>

When someone uses ChatGPT or Perplexity, they don't type "SEO services." They ask:

> "I need an SEO agency in Sydney that specializes in ecommerce and can show measurable ROI. Who should I talk to?"

Your keywords should reflect these natural, recommendation-seeking questions.

## Good vs. Bad Keywords

| Good (Natural Questions)                            | Bad (Generic SEO)  | Why                                            |
| --------------------------------------------------- | ------------------ | ---------------------------------------------- |
| best digital marketing agency in Sydney             | digital marketing  | Too broad - AI won't recommend specific brands |
| SEO services for ecommerce stores                   | SEO services       | Generic - produces generic responses           |
| which CRM is best for small business                | CRM software       | Category term, not a recommendation query      |
| affordable web design for startups                  | web design         | No buying intent signal                        |
| top rated project management tools for remote teams | project management | No context for AI to give specific recs        |

## Keyword Categories That Work

### "Best \[category]" queries

* "best SEO agency in \[city]"
* "best CRM for small business"
* "best project management tool for agencies"

### Recommendation queries

* "which \[category] should I use for \[use case]"
* "recommend a \[category] that \[specific need]"
* "who is the best \[category] for \[industry]"

### Comparison queries

* "\[brand] vs \[competitor]"
* "alternatives to \[competitor]"
* "\[category] comparison 2026"

### Problem-solving queries

* "how to fix \[problem your product solves]"
* "best way to \[task your service handles]"
* "\[industry] challenges and solutions"

## Adding Keywords

### Manual entry

<Steps>
  <Step title="Navigate to keywords">
    Open your campaign and go to **Settings > Keywords**.
  </Step>

  <Step title="Click Add Keyword">
    Click the **Add Keyword** button.
  </Step>

  <Step title="Enter your keyword">
    Type the keyword or question phrase. Press Enter or click Save to add it.
  </Step>

  <Step title="Repeat">
    Add at least 5 keywords to get meaningful data. Aim for 15-25 for comprehensive coverage.
  </Step>
</Steps>

### Bulk import (CSV)

For adding many keywords at once:

<Steps>
  <Step title="Prepare your CSV">
    Create a CSV file with one keyword per row. No header row needed.

    ```
    best SEO agency in Sydney
    SEO services for ecommerce
    which digital marketing agency for startups
    top rated SEO consultants Australia
    affordable SEO for small business
    ```
  </Step>

  <Step title="Upload">
    Go to **Settings > Keywords > Import** and upload your CSV file.
  </Step>

  <Step title="Review">
    FAII shows a preview of keywords to be added. Review and confirm.
  </Step>
</Steps>

### Suggested keywords

After your first monitoring session, FAII's Research Pack can suggest additional keywords based on:

* Your brand's value proposition
* Competitor keywords that produce mentions
* Industry-relevant question patterns
* Gaps in your current keyword list

Find suggestions under **Settings > Keywords > Suggestions**.

## How Many Keywords?

| Plan         | Keyword Limit | Recommended Start |
| ------------ | :-----------: | :---------------: |
| Starter      |       25      |       10-15       |
| Professional |      100      |       25-50       |
| Enterprise   |      500+     |       50-100      |

<Tip>
  **Quality over quantity.** 15 well-chosen keywords that reflect real customer intent will produce better insights than 100 generic terms.
</Tip>

## Managing Keywords

### Reviewing performance

After a few monitoring sessions, review which keywords produce the most useful data:

* **High mention rate** keywords confirm where you're strong
* **Zero mention** keywords reveal where you need to improve
* **Competitor-only** keywords show gaps to target with content

### Removing underperforming keywords

If a keyword consistently produces no brand mentions for anyone (not you or competitors), it may be too generic. Replace it with something more specific.

### Refining over time

Your keyword list should evolve:

1. Start with 10-15 obvious keywords
2. After 2-3 sessions, review what works
3. Add new keywords from Research Pack suggestions
4. Remove keywords that don't produce actionable data
5. Repeat quarterly

## Tips

* **Include location** if you serve specific markets ("best \[service] in \[city/country]")
* **Add variations** of your best-performing keywords with different phrasing
* **Include competitor names** for brand comparison queries ("\[your brand] vs \[competitor]")
* **Think buyer journey** - early-stage research, comparison, and decision keywords each produce different insights
* **Check competitor keywords** - what terms make your competitors appear in AI responses?

## Related Articles

<CardGroup cols={2}>
  <Card title="Adding Competitors" icon="users" href="/docs/getting-started/adding-competitors">
    Set up competitive monitoring
  </Card>

  <Card title="Your First Campaign" icon="plus" href="/docs/getting-started/your-first-campaign">
    Campaign setup walkthrough
  </Card>
</CardGroup>