> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating Your First Campaign

> Understand what campaigns are, how to create one, and best practices for naming and configuring your first monitoring project.

<Info>
  **Quick Answer:** A campaign is a monitoring project that groups your brand, keywords, and competitors together. Create one in under 2 minutes from the dashboard.
</Info>

## What You'll Learn

* What a campaign contains and how it works
* How to create a new campaign step by step
* Best practices for campaign naming and setup
* How to choose the right monitoring frequency

## What is a Campaign?

A campaign is your monitoring workspace. It bundles together:

* **Your brand** - Name, domain, and variations to detect
* **Keywords** - The topics and questions to monitor
* **Competitors** - Other brands to track alongside yours
* **Settings** - Frequency, geography, language

Most users have 1-3 campaigns. Common setups:

| Scenario                     | Campaign Structure                                         |
| ---------------------------- | ---------------------------------------------------------- |
| One brand, one market        | Single campaign                                            |
| One brand, multiple markets  | One campaign per market (e.g., "Brand - US", "Brand - UK") |
| Agency with multiple clients | One campaign per client                                    |
| Multiple product lines       | One campaign per product                                   |

## Creating a Campaign

<Steps>
  <Step title="Click New Campaign">
    From the main dashboard, click the **New Campaign** button in the top-right area.
  </Step>

  <Step title="Name your campaign">
    Choose a clear, descriptive name. You'll see this name throughout the dashboard, so make it immediately recognizable.

    **Good campaign names:**

    * "Q1 2026 Brand Monitoring"
    * "SEO Services - US Market"
    * "Product Launch - AI Tools"
    * "Acme Corp - UK"

    **Avoid:**

    * "Test" or "Campaign 1"
    * Overly long names
    * Names without context
  </Step>

  <Step title="Add your brand details">
    Enter the brand you want to monitor:

    * **Brand name** - Exactly as it should be detected (e.g., "Four Dots")
    * **Domain** - Your primary website (e.g., `fourdots.com`)
    * **Brand variations** (optional) - Alternative names or spellings

    <Tip>
      If your brand name has common alternate spellings (e.g., "FourDots" vs "Four Dots"), add them as variations to catch all mentions.
    </Tip>
  </Step>

  <Step title="Select your industry">
    Choose the industry category that best matches your business. This is used for:

    * Benchmarking your score against industry averages
    * Generating more relevant monitoring questions
    * Contextualizing competitive data
  </Step>

  <Step title="Set geographic target">
    Choose the country or region you want to monitor. This affects:

    * SERP Intelligence (search results are location-specific)
    * Question context (location-relevant queries)
    * Competitor relevance
  </Step>

  <Step title="Choose monitoring frequency">
    How often should FAII run monitoring sessions?

    | Frequency | Best For                                         | Data Points/Month |
    | --------- | ------------------------------------------------ | :---------------: |
    | Daily     | Product launches, PR events, active campaigns    |        \~30       |
    | Weekly    | Most brands - good balance of freshness and cost |        \~4        |
    | Monthly   | Established brands with stable visibility        |         1         |

    <Note>
      You can always trigger a manual run between scheduled sessions by clicking "Run Now" on your campaign.
    </Note>
  </Step>

  <Step title="Save and run">
    Click **Save Campaign**. You'll be prompted to run your first monitoring session immediately - we recommend doing this to get your baseline data.
  </Step>
</Steps>

## After Your First Run

Once your first session completes (typically 10-20 minutes), you'll have:

* Your initial **AI Authority Rank** score
* **Chat Intelligence** data showing which AI platforms mention you
* **SERP Intelligence** data with your Google rankings
* A **baseline** to measure all future improvement against

## Campaign Limits by Plan

| Plan         | Campaigns | Keywords/Campaign | Competitors/Campaign |
| ------------ | :-------: | :---------------: | :------------------: |
| Starter      |     1     |         25        |           3          |
| Professional |     3     |        100        |          10          |
| Enterprise   | Unlimited |        500+       |       Unlimited      |

## Tips

* **Start focused**: It's better to track 10 high-quality keywords deeply than 100 generic ones broadly
* **Add competitors early**: Competitive context makes your data significantly more actionable
* **Set realistic frequency**: Weekly is the sweet spot for most brands
* **Review and refine**: After your first 2-3 sessions, refine keywords based on what produces useful insights

## Related Articles

<CardGroup cols={2}>
  <Card title="Adding Keywords" icon="key" href="/docs/getting-started/adding-keywords">
    Choose the right keywords for AI monitoring
  </Card>

  <Card title="Adding Competitors" icon="users" href="/docs/getting-started/adding-competitors">
    Set up competitive tracking
  </Card>
</CardGroup>