> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# How Gap Analysis Works
> FAII automatically identifies where your AI visibility is weakest and surfaces the best opportunities to improve - the foundation of intelligent content targeting.
**Quick Answer:** Gap analysis compares where you ARE visible to AI platforms versus where you SHOULD be. The difference reveals content opportunities ranked by potential impact on your AI Authority Rank.
## What You'll Learn
* What gap analysis is and how it works
* The different types of gaps FAII identifies
* How gaps are scored and prioritized
* How to act on gap data
## What Is Gap Analysis?
Gap analysis answers: **"Where am I NOT appearing but should be?"**
FAII compares:
* Your mention rate across keywords and platforms
* Competitor mention rates for the same keywords
* AI Overview citations you're missing
* SERP positions where competitors rank but you don't
The difference = your opportunity gaps.
## How FAII Identifies Gaps
During each monitoring session, FAII records:
* Which keywords mention your brand
* Which keywords mention competitors
* Where AI Overviews cite you vs. competitors
* Your SERP positions vs. competitor positions
FAII identifies gaps by finding mismatches:
| Your Status | Competitor Status | Gap Type |
| :------------: | :---------------: | --------------- |
| Not mentioned | Mentioned | Chat gap |
| Not cited | Cited | AI Overview gap |
| Not ranking | Ranking | SERP gap |
| Lower position | Higher position | Position gap |
Each gap receives a priority score (1-100) based on:
* Number of competitors appearing (more = higher priority)
* Number of platforms showing the gap
* Estimated search volume for the keyword
* Relevance to your brand's offerings
* Difficulty to close (based on competitor strength)
High-scoring gaps appear in your Publishing Opportunities with:
* Clear description of the gap
* Which competitors appear
* Recommended content type
* "Generate Content" button for instant action
## Gap Types
### Chat Intelligence Gaps
Gaps in AI chatbot responses:
| Sub-type | Description | Priority |
| ------------------- | ------------------------ | :------: |
| **Universal** | Missing on ALL platforms | Critical |
| **Multi-platform** | Missing on 2-3 platforms | High |
| **Single-platform** | Missing on 1 platform | Medium |
| **Declining** | Was mentioned, now isn't | High |
### SERP Intelligence Gaps
Gaps in Google search results:
| Sub-type | Description | Priority |
| -------------------- | ---------------------------- | :------: |
| **AI Overview** | Not cited in AI summary | High |
| **Top 10** | Competitors rank, you don't | High |
| **Featured snippet** | Competitors hold the snippet | Medium |
| **People Also Ask** | Not appearing in PAA | Medium |
### Combined Gaps
The highest priority gaps are those where you're missing in BOTH chat and SERP channels for the same keyword. These indicate a complete visibility absence.
## Gap Scoring
### Score components
| Component | Weight | Description |
| ---------------------- | :----: | ----------------------------------- |
| **Competitor density** | 30% | How many competitors appear |
| **Platform breadth** | 25% | How many platforms show the gap |
| **Search volume** | 20% | Estimated query popularity |
| **Relevance** | 15% | How well keyword matches your brand |
| **Closability** | 10% | How realistic it is to win this gap |
### Score interpretation
| Score | Priority | Recommended Action |
| :----: | -------- | ---------------------------- |
| 80-100 | Critical | Generate content immediately |
| 60-79 | High | Address within this month |
| 40-59 | Medium | Plan for next content cycle |
| 20-39 | Low | Monitor but don't rush |
| 1-19 | Minimal | May not be worth targeting |
## The Gap Dashboard
### Summary view
At the top:
* Total gaps identified
* Critical gaps (score 80+)
* Gaps closed since last session
* Net gap change (trend)
### Gap list
A sortable, filterable list of all gaps:
* Sort by score, keyword, or gap type
* Filter by platform, priority, or status
* Click any gap for full details
* Bulk actions (generate content for multiple)
### Gap trends
Track how your gap count changes over time:
* Decreasing = Your content strategy is working
* Stable = Maintaining position (not improving)
* Increasing = Competitors are investing more
## Acting on Gaps
### Quick action
1. Find a high-priority gap
2. Click **Generate Content**
3. Article created in 10-15 minutes
4. Publish to close the gap
### Strategic approach
1. Review all gaps weekly
2. Group by topic/theme
3. Create content clusters (one main article + supporting pieces)
4. Schedule publishing over 2-4 weeks
5. Monitor results in subsequent sessions
### Prioritization framework
| Factor | Focus First | Can Wait |
| ----------- | -------------- | --------------- |
| Score | 80+ | Below 60 |
| Competitors | 3+ appearing | 1 appearing |
| Trend | Getting worse | Stable |
| Relevance | Core service | Adjacent topic |
| Platform | Multi-platform | Single platform |
## Tips
* **Not every gap needs closing** - Some keywords are tangentially relevant; focus on high-impact gaps
* **Group related gaps** - A comprehensive article on one topic may close multiple gaps
* **Watch for new gaps** - New gaps after a session may indicate competitor activity
* **Celebrate closures** - When a gap closes (you start appearing), your strategy is validated
* **Re-check after content** - Run a session 4-8 weeks after publishing to measure gap closure
## Related Articles
Gaps in AI chatbot responses
Gaps in Google search results