> ## Documentation Index
> Fetch the complete documentation index at: https://faii.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking Rankings by Location

> Search results vary by country and city. FAII uses geographic targeting to show exactly what your customers see from their location.

<Info>
  **Quick Answer:** FAII targets searches from specific countries and cities using residential proxies. This ensures you see the same results your customers see - not a generic global view.
</Info>

## Why Location Matters

Search results are heavily personalized by location:

* A brand ranking #1 in the US may not appear at all in the UK
* Local pack results change completely between cities
* AI Overviews may appear in some regions but not others
* Different competitors dominate different markets

## Targeting Options

### Country-level

Available for 250+ countries. Covers:

* National search results
* Country-specific Google domains (google.co.uk, google.com.au, etc.)
* Language settings matching the country

### City-level

Available for major cities worldwide. Adds:

* Local pack results specific to that city
* Location-influenced organic rankings
* City-specific featured snippets

### Language settings

Set independently from location:

* Search in English from Germany
* Search in Spanish from the US
* Match your target audience's language exactly

## Setting Up Geographic Targeting

<Steps>
  <Step title="Open campaign settings">
    Go to **Campaign Settings > Location**.
  </Step>

  <Step title="Select country">
    Choose your primary target country from the dropdown.
  </Step>

  <Step title="Optional: Set city">
    If you serve a specific city or metro area, select it for more precise results.
  </Step>

  <Step title="Set language">
    Choose the search language. Usually matches the country but can be set independently.
  </Step>
</Steps>

## Multi-Location Tracking

### Multiple campaigns approach

Create separate campaigns for each market:

* "Brand - United States"
* "Brand - United Kingdom"
* "Brand - Australia"

Each tracks the same keywords from a different location.

### Enterprise multi-location

Enterprise plans support tracking multiple locations within a single campaign, showing side-by-side comparisons:

* Same keyword, different countries
* Position differences by location
* Market-specific competitors
* Geographic expansion opportunities

## Common Location Scenarios

| Business Type                | Recommended Targeting                          |
| ---------------------------- | ---------------------------------------------- |
| Local service business       | City-level, single location                    |
| National brand               | Country-level, primary market                  |
| Multi-market brand           | Country-level per market (separate campaigns)  |
| International agency         | Multiple countries (enterprise multi-location) |
| Ecommerce (ships nationally) | Country-level                                  |
| Ecommerce (ships globally)   | Top 3-5 markets by revenue                     |

## Tips

* **Start with your primary market** - don't spread too thin initially
* **Compare markets** to find where you're strongest/weakest
* **Local businesses must use city targeting** - national results are irrelevant for you
* **Check competitor positions vary too** - a competitor dominating in the US might be absent in the UK

## Related Articles

<CardGroup cols={2}>
  <Card title="Device Types" icon="mobile" href="/docs/serp-intelligence/device-types">
    Desktop vs. mobile ranking differences
  </Card>

  <Card title="How SERP Tracking Works" icon="magnifying-glass" href="/docs/serp-intelligence/how-serp-tracking-works">
    Full technical overview
  </Card>
</CardGroup>