Quick Answer: Your AI Authority Rank combines four weighted signals: Chat Intelligence (40%), SERP Performance (30%), Sentiment (15%), and Competitive Position (15%). Each component has its own sub-metrics.
The Four Components
Chat Intelligence Score (40%)
The largest component. This measures your presence across all monitored AI chatbot platforms.Sub-metrics
How it’s calculated
Example
- Mention Rate: 30% → contributes 10.5 points
- Average Position: 2.1 → contributes ~8 points
- Platform Coverage: 4/5 → contributes 16 points
- Consistency: High → contributes 12 points
- Chat Intelligence Score: ~47/100
- Weighted contribution to AI Authority Rank: 47 × 0.40 = 18.8 points
SERP Performance (30%)
Measures your traditional and AI-enhanced search visibility.Sub-metrics
How it’s calculated
Ranking score breakdown
Sentiment Score (15%)
Measures how positively AI platforms describe your brand.Sub-metrics
Sentiment language examples
How it’s calculated
A brand with 10 positive mentions and 2 negative ones will score higher than a brand with 5 positive and 0 negative. Volume of positive mentions matters.
Competitive Position (15%)
Measures your visibility relative to tracked competitors.Sub-metrics
Share of Voice scoring
Putting It Together
Example: Full score calculation
What this tells you
In this example:- Chat Intelligence and SERP are moderate (room to grow)
- Sentiment is good (AI talks positively about the brand)
- Competitive position is weak (competitors dominate share of voice)
Score Update Frequency
Your score recalculates after every monitoring session. If you run weekly campaigns, you get weekly score updates. Each session uses the latest data from all four components.Related Articles
What is AI Authority Rank?
Overview of the master metric
Improving Your Score
Actionable strategies by component