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Quick Answer: Share of Voice (SOV) = Your Mentions ÷ Total Market Mentions × 100. It tells you what percentage of the AI conversation belongs to your brand versus competitors.

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How SOV is Calculated

All mentions across all tracked keywords and all AI platforms are counted.

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SOV Views

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Overall SOV

Your total share across everything - the headline number on the competitor dashboard.

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SOV by Platform

This reveals where you’re strong and where competitors dominate.

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SOV by Keyword

Which keywords you own vs. which competitors own. Sorted by gap size to show biggest opportunities.

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SOV Over Time

A trend chart showing how market share shifts between sessions. Watch for:
  • Gradual gains (strategy working)
  • Sudden competitor surges (they published new content)
  • Your share declining (competitors improving faster)

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What Good SOV Looks Like

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Improving SOV

SOV increases when:
  • You get mentioned for keywords where you weren’t before
  • You maintain mentions while competitors lose theirs
  • You appear on more platforms for the same keywords
  • You add keywords that you’re already strong on
SOV decreases when:
  • Competitors publish content that earns them new mentions
  • You lose mentions for keywords you used to own
  • New competitors enter the market and take share
The fastest way to increase SOV is targeting “competitor-only” keywords - queries where competitors are mentioned but you’re not. These are your gap opportunities.

Head-to-Head Analysis

Direct competitor comparisons

Competitive Gaps

Find where competitors beat you