Skip to main content
Quick Answer: Share of Voice (SOV) = Your Mentions ÷ Total Market Mentions × 100. It tells you what percentage of the AI conversation belongs to your brand versus competitors.

​
How SOV is Calculated

Your Mentions:      45
Competitor A:       30
Competitor B:       25
Total Market:      100

Your SOV: 45/100 = 45%
All mentions across all tracked keywords and all AI platforms are counted.

​
SOV Views

​
Overall SOV

Your total share across everything - the headline number on the competitor dashboard.

​
SOV by Platform

PlatformYouComp AComp B
ChatGPT50%30%20%
Claude35%40%25%
Perplexity55%25%20%
Grok40%35%25%
Gemini45%30%25%
This reveals where you’re strong and where competitors dominate.

​
SOV by Keyword

Which keywords you own vs. which competitors own. Sorted by gap size to show biggest opportunities.

​
SOV Over Time

A trend chart showing how market share shifts between sessions. Watch for:
  • Gradual gains (strategy working)
  • Sudden competitor surges (they published new content)
  • Your share declining (competitors improving faster)

​
What Good SOV Looks Like

SOV RangeAssessment
50%+Market leader - you dominate the conversation
30-49%Strong position - but competitors are relevant
15-29%Competitive - multiple players sharing the market
5-14%Trailing - competitors control most mentions
0-4%Minimal presence - significant opportunity gap

​
Improving SOV

SOV increases when:
  • You get mentioned for keywords where you weren’t before
  • You maintain mentions while competitors lose theirs
  • You appear on more platforms for the same keywords
  • You add keywords that you’re already strong on
SOV decreases when:
  • Competitors publish content that earns them new mentions
  • You lose mentions for keywords you used to own
  • New competitors enter the market and take share
The fastest way to increase SOV is targeting “competitor-only” keywords - queries where competitors are mentioned but you’re not. These are your gap opportunities.

Head-to-Head Analysis

Direct competitor comparisons

Competitive Gaps

Find where competitors beat you