Quick Answer: The SERP dashboard gives you an at-a-glance view of all search ranking data - positions, trends, features, AI Overviews, and competitor comparisons. Use filters to drill into specific keywords, devices, or time ranges.
Dashboard Sections
Summary Cards (Top)
Quick stats showing:- Total keywords tracked - Your campaign’s keyword count
- In Top 3 - Keywords ranking positions 1-3
- In Top 10 - Keywords on page 1
- Average position - Mean across all ranked keywords
- AI Overview citations - Keywords where you’re cited
Position Timeline (Main Chart)
A visual timeline showing:- Average position over time (line chart)
- Individual keyword positions (click to expand)
- Session markers (vertical lines for each monitoring run)
- Trend direction (improving/declining/stable)
SERP Features Matrix
A grid showing which features appear per keyword and who owns them:| Keyword | AI Overview | Featured Snippet | PAA | Local Pack |
|---|---|---|---|---|
| best seo agency | You | Competitor A | - | You |
| seo services sydney | - | - | You | Competitor B |
| technical seo audit | Competitor B | You | - | - |
AI Overview Coverage
A dedicated section showing:- % of keywords with AI Overviews
- Your citation rate within those overviews
- Competitor citation rates
- Trend over time
Keyword Performance Table
Sortable, filterable table with every keyword:| Column | What It Shows |
|---|---|
| Keyword | The tracked term |
| Position | Current ranking |
| Change | Movement since last session |
| Best | All-time best position |
| Volume | Estimated monthly searches |
| Features | Icons for present SERP features |
| AI Overview | Whether you’re cited |
Filtering and Sorting
Filters available
- Time range - Last 7/30/90 days or custom
- Device - Desktop, Mobile, or Both
- Position range - Top 3, Top 10, Page 2+, Not ranked
- Features - Only keywords with specific features
- Movement - Only improved, only declined, or stable
- AI Overview - Only keywords with/without overviews
Sorting options
Click any column header to sort:- Position (best to worst or vice versa)
- Change (biggest movers first)
- Volume (highest traffic potential first)
- Keyword (alphabetical)
Using the Dashboard Effectively
Daily check (2 minutes)
- Glance at summary cards for overall health
- Check for any big position changes (alerts section)
- Note any new AI Overview citations
Weekly review (10 minutes)
- Review position timeline trends
- Check SERP features matrix for new wins/losses
- Compare competitor positions
- Identify keywords moving toward top 10
Monthly analysis (30 minutes)
- Full trend analysis across all sessions
- Identify keywords to add or remove
- Assess content strategy effectiveness
- Plan next month’s content priorities
Related Articles
Traditional Rankings
Understanding position data
AI Overview Monitoring
Deep dive into AI Overview tracking