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Quick Answer: Add 3-5 competitors with their brand name and domain. FAII will track their AI visibility alongside yours, showing share of voice, head-to-head wins, and gaps you can target.

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What You’ll Learn

  • Why competitor tracking matters for AI visibility
  • How to add competitors to your campaign
  • How to handle brand name variations
  • How FAII auto-discovers competitors you might be missing

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Why Track Competitors?

AI visibility is relative. Knowing your mention rate is 25% doesn’t mean much without context:
  • Is 25% good for your industry? (Maybe the leader has 40%)
  • Are you gaining or losing ground? (Was the leader at 50% last month?)
  • Where are they mentioned but you’re not? (These are your gaps to target)
Competitor tracking turns raw numbers into actionable strategy.

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Adding Competitors

1

Navigate to competitors

Open your campaign and go to Settings > Competitors.
2

Click Add Competitor

Click the Add Competitor button.
3

Enter competitor details

For each competitor, provide:
  • Name - How the competitor is typically referred to in AI responses
  • Domain - Their website URL (e.g., competitor.com)
Use the name as it commonly appears in online mentions - this is what FAII detects in AI responses. If their official name is “ACME Digital Solutions” but everyone calls them “ACME Digital,” use the shorter version.
4

Add name variations (optional)

If a competitor goes by multiple names, add variations:
  • Primary: “HubSpot”
  • Variations: “Hub Spot”, “Hubspot CRM”
This improves detection accuracy.
5

Repeat for each competitor

Add 3-5 competitors to start. You can always add more later.

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How Many Competitors to Track

PlanCompetitor LimitRecommended
Starter33
Professional105-7
EnterpriseUnlimited10-15

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Choosing the right competitors

Track competitors who:
  • Serve the same market (same geography, same customer segment)
  • Appear in AI responses for your keywords (even if you didn’t know about them)
  • Compete directly for the same customers
  • You’re compared to in sales conversations
Don’t waste slots on huge brands you’ll never compete with directly. If you’re a local SEO agency, tracking “Google” as a competitor won’t produce useful insights.

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Auto-Discovery

After your first monitoring sessions, FAII automatically identifies potential competitors you might not be tracking:

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How it works

  1. FAII monitors AI responses for your keywords
  2. When other brands are mentioned alongside (or instead of) yours, they’re flagged
  3. Repeatedly appearing brands are surfaced as “Discovered Competitors”

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Reviewing discoveries

Check Settings > Competitors > Discovered to see:
  • Brand names that appear frequently in your keyword responses
  • How often they’re mentioned (mention count)
  • Which keywords trigger their mentions
  • Whether they’re already in your tracked list
Click Add to start tracking any discovered competitor.

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What Competitor Data Shows You

Once competitors are tracked, you’ll see:

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Share of Voice

Your mentions as a percentage of all tracked mentions: 
Your brand:    45 mentions  →  45% SOV
Competitor A:  30 mentions  →  30% SOV
Competitor B:  25 mentions  →  25% SOV

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Head-to-Head Comparison

For each competitor:
  • Keywords where you win vs. they win
  • Sentiment comparison
  • Position comparison (who gets recommended first)
  • Platform-by-platform breakdown

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Competitive Gaps

Keywords where competitors are mentioned but you’re not. These are your highest-priority content opportunities.

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Displacement Tracking

Alerts when:
  • You overtake a competitor for a keyword (positive)
  • A competitor overtakes you (negative)
  • A new competitor starts appearing in your space

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Tips

  • Start with obvious competitors and let auto-discovery find ones you missed
  • Include “aspirational” competitors - brands you want to compete with, even if they’re ahead
  • Remove irrelevant discoveries - not every brand mentioned is a true competitor
  • Check quarterly - new market entrants appear, old competitors may become irrelevant
  • Track at least 3 - share of voice needs multiple players to be meaningful

Adding Keywords

Choose the right keywords to track

Quick Start Guide

Complete campaign setup walkthrough