Quick Answer: The Competitor Dashboard shows your competitive landscape: who’s winning the AI visibility race, where you’re gaining or losing ground, and where opportunities exist to overtake competitors.
What You’ll Learn
Dashboard layout and key sections
How to read competitive metrics
Using the head-to-head comparison view
Interpreting displacement events
Dashboard Overview Summary Metrics Metric Description Your SOV Your share of voice (%) Competitors tracked Number of competitors monitored Your rank Your position among all tracked brands Gaps Total competitive gaps identified Displacements Position changes this session
Key Sections Share of Voice Chart A visual breakdown of mention share:
Pie/donut chart showing each brand’s SOV
Your brand highlighted
Click any segment for brand details
Trend indicator (your SOV going up/down)
Competitor Leaderboard All tracked brands ranked:
Rank Brand SOV Mentions Trend 1 Competitor A 28% 56 → 2 Your Brand 22% 44 ↑ 3 Competitor B 18% 36 ↓ 4 Competitor C 15% 30 → 5 Competitor D 10% 20 ↑
Head-to-Head Section Select any competitor for direct comparison:
Metric You Competitor Overall mention rate X% X% ChatGPT mentions X% X% Claude mentions X% X% Average position X X Sentiment +X +X Keywords won X X
Displacement Feed Recent position changes:
Positive events (you overtook a competitor)
Negative events (competitor overtook you)
Timestamp and keyword for each event
Magnitude of the change
Competitive Gaps Summary of gaps where competitors appear but you don’t:
Total gap count
Critical gaps (3+ competitors)
New gaps this session
Gaps closed since last session
Link to full gap analysis
Detailed Views Per-competitor profile Click any competitor for their full profile:
All keywords where they appear
Their platform-by-platform performance
How their mentions compare to yours
Their mention trend over time
Keywords where they appear but you don’t
Per-keyword competitive view Click any keyword to see all brands:
Who’s mentioned for this keyword
Position of each brand when mentioned
Sentiment for each brand
Platform breakdown
Historical data
Filters Filter Options Competitor All / Specific competitor Platform All / Individual platform Keyword All / Specific keyword Time range Last session / 7d / 30d / 90d Event type All / Positive only / Negative only
Using the Dashboard Quick competitive check (2 minutes)
Check your SOV - stable, growing, or declining?
Scan displacement feed - any recent position losses?
Note gap count - are gaps increasing?
Weekly competitive review (15 minutes)
Review leaderboard changes
Check head-to-head with top competitor
Review all displacement events
Identify new gaps to address
Plan content responses
Tips
Watch SOV trends - A declining SOV even with stable mentions means competitors are growing fasterRespond to negative displacements quickly - The longer a competitor holds a position, the harder to reclaimUse head-to-head for strategy - Identify which keywords differentiate you from specific competitorsMonitor new entrants - A brand suddenly appearing could signal a new competitive threatCelebrate wins - Positive displacements validate your content strategy
Related Articles
Share of Voice Understanding SOV metrics
Publishing Dashboard Content impact tracking
