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Quick Answer: The Competitor Dashboard shows your competitive landscape: who’s winning the AI visibility race, where you’re gaining or losing ground, and where opportunities exist to overtake competitors.

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What You’ll Learn

  • Dashboard layout and key sections
  • How to read competitive metrics
  • Using the head-to-head comparison view
  • Interpreting displacement events

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Dashboard Overview

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Summary Metrics

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Key Sections

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Share of Voice Chart

A visual breakdown of mention share:
  • Pie/donut chart showing each brand’s SOV
  • Your brand highlighted
  • Click any segment for brand details
  • Trend indicator (your SOV going up/down)

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Competitor Leaderboard

All tracked brands ranked:

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Head-to-Head Section

Select any competitor for direct comparison:

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Displacement Feed

Recent position changes:
  • Positive events (you overtook a competitor)
  • Negative events (competitor overtook you)
  • Timestamp and keyword for each event
  • Magnitude of the change

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Competitive Gaps

Summary of gaps where competitors appear but you don’t:
  • Total gap count
  • Critical gaps (3+ competitors)
  • New gaps this session
  • Gaps closed since last session
  • Link to full gap analysis

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Detailed Views

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Per-competitor profile

Click any competitor for their full profile:
  • All keywords where they appear
  • Their platform-by-platform performance
  • How their mentions compare to yours
  • Their mention trend over time
  • Keywords where they appear but you don’t

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Per-keyword competitive view

Click any keyword to see all brands:
  • Who’s mentioned for this keyword
  • Position of each brand when mentioned
  • Sentiment for each brand
  • Platform breakdown
  • Historical data

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Filters

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Using the Dashboard

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Quick competitive check (2 minutes)

  1. Check your SOV - stable, growing, or declining?
  2. Scan displacement feed - any recent position losses?
  3. Note gap count - are gaps increasing?

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Weekly competitive review (15 minutes)

  1. Review leaderboard changes
  2. Check head-to-head with top competitor
  3. Review all displacement events
  4. Identify new gaps to address
  5. Plan content responses

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Tips

  • Watch SOV trends - A declining SOV even with stable mentions means competitors are growing faster
  • Respond to negative displacements quickly - The longer a competitor holds a position, the harder to reclaim
  • Use head-to-head for strategy - Identify which keywords differentiate you from specific competitors
  • Monitor new entrants - A brand suddenly appearing could signal a new competitive threat
  • Celebrate wins - Positive displacements validate your content strategy

Share of Voice

Understanding SOV metrics

Publishing Dashboard

Content impact tracking