Documentation Index
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Quick Answer: The Competitor Dashboard shows your competitive landscape: who’s winning the AI visibility race, where you’re gaining or losing ground, and where opportunities exist to overtake competitors.
What You’ll Learn
- Dashboard layout and key sections
- How to read competitive metrics
- Using the head-to-head comparison view
- Interpreting displacement events
Dashboard Overview
Summary Metrics
| Metric | Description |
|---|---|
| Your SOV | Your share of voice (%) |
| Competitors tracked | Number of competitors monitored |
| Your rank | Your position among all tracked brands |
| Gaps | Total competitive gaps identified |
| Displacements | Position changes this session |
Key Sections
Share of Voice Chart
A visual breakdown of mention share:- Pie/donut chart showing each brand’s SOV
- Your brand highlighted
- Click any segment for brand details
- Trend indicator (your SOV going up/down)
Competitor Leaderboard
All tracked brands ranked:| Rank | Brand | SOV | Mentions | Trend |
|---|---|---|---|---|
| 1 | Competitor A | 28% | 56 | → |
| 2 | Your Brand | 22% | 44 | ↑ |
| 3 | Competitor B | 18% | 36 | ↓ |
| 4 | Competitor C | 15% | 30 | → |
| 5 | Competitor D | 10% | 20 | ↑ |
Head-to-Head Section
Select any competitor for direct comparison:| Metric | You | Competitor |
|---|---|---|
| Overall mention rate | X% | X% |
| ChatGPT mentions | X% | X% |
| Claude mentions | X% | X% |
| Average position | X | X |
| Sentiment | +X | +X |
| Keywords won | X | X |
Displacement Feed
Recent position changes:- Positive events (you overtook a competitor)
- Negative events (competitor overtook you)
- Timestamp and keyword for each event
- Magnitude of the change
Competitive Gaps
Summary of gaps where competitors appear but you don’t:- Total gap count
- Critical gaps (3+ competitors)
- New gaps this session
- Gaps closed since last session
- Link to full gap analysis
Detailed Views
Per-competitor profile
Click any competitor for their full profile:- All keywords where they appear
- Their platform-by-platform performance
- How their mentions compare to yours
- Their mention trend over time
- Keywords where they appear but you don’t
Per-keyword competitive view
Click any keyword to see all brands:- Who’s mentioned for this keyword
- Position of each brand when mentioned
- Sentiment for each brand
- Platform breakdown
- Historical data
Filters
| Filter | Options |
|---|---|
| Competitor | All / Specific competitor |
| Platform | All / Individual platform |
| Keyword | All / Specific keyword |
| Time range | Last session / 7d / 30d / 90d |
| Event type | All / Positive only / Negative only |
Using the Dashboard
Quick competitive check (2 minutes)
- Check your SOV - stable, growing, or declining?
- Scan displacement feed - any recent position losses?
- Note gap count - are gaps increasing?
Weekly competitive review (15 minutes)
- Review leaderboard changes
- Check head-to-head with top competitor
- Review all displacement events
- Identify new gaps to address
- Plan content responses
Tips
- Watch SOV trends - A declining SOV even with stable mentions means competitors are growing faster
- Respond to negative displacements quickly - The longer a competitor holds a position, the harder to reclaim
- Use head-to-head for strategy - Identify which keywords differentiate you from specific competitors
- Monitor new entrants - A brand suddenly appearing could signal a new competitive threat
- Celebrate wins - Positive displacements validate your content strategy
Related Articles
Share of Voice
Understanding SOV metrics
Publishing Dashboard
Content impact tracking