Quick Answer: A campaign is a monitoring container for one brand. It holds your keywords, competitors, and all intelligence data. Create a campaign by entering your brand details, adding keywords, and selecting competitors.
What You’ll Learn
- What a campaign represents
- How to create your first campaign
- What information you need to provide
- How to configure campaign settings
What Is a Campaign?
A campaign is the core unit of FAII monitoring. Each campaign:- Tracks one brand across AI platforms and Google
- Contains a set of keywords that matter to that brand
- Monitors competitors for comparison
- Produces all intelligence data (mentions, rankings, gaps)
- Generates your AI Authority Rank
Campaign limits by plan
| Plan | Campaigns Allowed |
|---|---|
| Starter | 1 |
| Professional | 3 |
| Enterprise | Unlimited |
Creating a Campaign
Enter brand details
Provide information about the brand you’re monitoring:
| Field | Required | Description |
|---|---|---|
| Brand name | Yes | Your company/brand name |
| Website URL | Yes | Primary website |
| Industry | Yes | Your market category |
| Location | Yes | Primary market (country/city) |
| Description | Recommended | Brief description of what you do |
| Value proposition | Recommended | What makes you different |
Add keywords
Enter the keywords you want to monitor. These are the terms people use when looking for services like yours.Tips for keywords:
- Use natural language questions (“best SEO agency in Sydney”)
- Include service-specific terms (“technical SEO audit”)
- Add competitor comparison terms (“agency A vs agency B”)
- Include buying-intent phrases (“hire an SEO company”)
Add competitors
Select or enter competitors to monitor alongside your brand:
- Enter known competitor names/websites
- Use FAII’s auto-discovery to find competitors automatically
- Start with 3-5 direct competitors
Configure platforms
Select which AI platforms to monitor:
| Platform | Starter | Professional | Enterprise |
|---|---|---|---|
| ChatGPT | ✅ | ✅ | ✅ |
| Claude | ✅ | ✅ | ✅ |
| Perplexity | ✅ | ✅ | ✅ |
| Grok | ✅ | ✅ | ✅ |
| Gemini | - | ✅ | ✅ |
Set location targeting
Configure geographic targeting for SERP monitoring:
| Setting | Options |
|---|---|
| Country | Any supported country |
| City | Specific city (optional) |
| Language | Search language |
| Device | Desktop, Mobile, or Both |
What Happens After Creation
- Research Pack runs - FAII analyzes your brand and generates intelligent questions
- First session scheduled - Monitoring begins within 24 hours
- Baseline established - First results become your baseline metrics
- Dashboard populates - Data starts appearing in your campaign dashboard
The first session establishes your baseline. Don’t worry if scores seem low initially - they represent your starting point. Track improvement from this baseline over time.
Campaign Types
Single brand
Most common - monitor one brand with its keywords and competitors.Multi-location
For brands with multiple locations (Enterprise):- Same brand, different cities/countries
- Location-specific keywords
- Local competitors per location
Agency/multi-brand
For agencies managing multiple clients (Enterprise):- Separate campaigns per client
- White-label reporting
- Individual dashboards per client
Best Practices
- Be specific with brand details - The more FAII knows about your brand, the better its intelligent questions will be
- Start with 10-15 keywords - You can always add more; start focused
- Include 3-5 competitors - Direct competitors produce the most useful comparison data
- Set accurate location - Location targeting affects both SERP results and question context
- Fill in value proposition - This helps FAII generate questions that align with your actual market positioning
FAQ
Can I edit a campaign after creation?
Can I edit a campaign after creation?
Yes. All campaign settings can be modified at any time from Campaign Settings. Changes take effect from the next monitoring session.
How long until I see first results?
How long until I see first results?
Your first monitoring session runs within 24 hours of creation. Results are typically available within 1-2 hours after the session completes.
Can I delete a campaign?
Can I delete a campaign?
Yes, from Campaign Settings. All historical data for that campaign will be permanently deleted. This action cannot be undone.
What if I make mistakes during setup?
What if I make mistakes during setup?
Everything is editable. You can change keywords, competitors, brand details, and all settings after creation. The campaign will use updated settings from the next session.
Related Articles
Campaign Settings
Configure your campaign after creation
Your First Campaign
Guided walkthrough for beginners