Quick Answer: The Technical Audit checks five categories: Crawlability, Content Structure, Schema & Structured Data, Performance, and Security. Each category receives its own grade and contributes to your overall health score.
What You’ll Learn
- All five audit categories in detail
- Specific checks within each category
- How each check affects AI visibility
- Priority levels for different issues
Category 1: Crawlability
Weight: 25% of overall grade Ensures AI and search bots can access your content.Checks performed
Why it matters for AI
If AI bots can’t reach your pages, they can’t read your content. Blocked bots = zero chance of being recommended.Category 2: Content Structure
Weight: 25% of overall grade Ensures your content is properly organized for both humans and AI.Checks performed
Why it matters for AI
AI parses headings and structure to understand content hierarchy. Poor structure = AI misunderstands your content.Category 3: Schema & Structured Data
Weight: 20% of overall grade Ensures you have proper structured data markup for AI parsing.Checks performed
Why it matters for AI
Schema explicitly tells AI what your content IS. Without it, AI must infer content type - and may get it wrong.Category 4: Performance
Weight: 20% of overall grade Ensures your site is fast enough for efficient bot crawling.Checks performed
Why it matters for AI
Bots have crawl budgets. Slow pages may be deprioritized or skipped entirely.Category 5: Security
Weight: 10% of overall grade Ensures your site meets basic security standards.Checks performed
Why it matters for AI
HTTPS is a trust signal. Mixed content and security issues can reduce perceived authority.Severity Levels
Category Interactions
Some issues affect multiple categories:Tips
- Focus on Critical issues across all categories before addressing Warnings
- Schema is often the quickest win - Adding markup is straightforward and impactful
- Performance affects everything - A slow site hurts all other categories
- Crawlability is foundational - Fix access issues first; nothing else matters if bots can’t reach you
- Security is table stakes - HTTPS should be non-negotiable in 2025
Related Articles
Understanding Grades
How category grades are calculated
Fixing Issues
How to resolve audit findings