Quick Answer: The SERP Intelligence dashboard shows your Google search performance: organic rankings, AI Overview citations, SERP features, and position trends across all your tracked keywords.
What You’ll Learn
Dashboard sections and metrics
How to read ranking data
AI Overview tracking view
SERP features monitoring
Dashboard Overview Summary Metrics Metric Description Average position Mean ranking across all keywords Keywords ranking How many keywords you rank for (top 30) AI Overview citations How many AI Overviews cite you SERP features won Featured snippets, PAA, etc. Position changes Gains and losses this session
Key Sections Rankings Table Your keywords with current positions:
Column Description Keyword Tracked search term Position Current organic ranking Change Position change from last session URL Which of your pages ranks AI Overview Cited? Yes/No Features SERP features you hold Competitors Their positions for same keyword
Position Distribution Visual breakdown of where your keywords rank:
Range Count Assessment 1-3 X Excellent visibility 4-10 X Page 1 visibility 11-20 X Page 2 (room to improve) 21-30 X Low visibility Not ranking X No organic presence
AI Overview Section Dedicated view for AI Overview data:
Metric Description Coverage % of keywords triggering AI Overviews Citation rate % of overviews that cite you Citation positions Where you appear in source list Competitor citations Who else is cited New citations Gained this session Lost citations Lost this session
SERP Features Track which features you hold:
Feature Status Keyword Featured snippet Won/Lost/None Per keyword People Also Ask Appearing/Not Per keyword Local pack Appearing/Not Per keyword Image pack Appearing/Not Per keyword Video carousel Appearing/Not Per keyword
Trend Charts Visual trends over time:
Average position trend line
Keywords in top 10 count over time
AI Overview citation rate over time
Position distribution changes
Filters Filter Options Device Desktop / Mobile / Both Location Your configured locations Position range 1-3 / 1-10 / 11-20 / 21-30 / Not ranking AI Overview All / Has overview / Cited / Not cited Change All / Improved / Declined / New / Lost
Competitor Comparison Toggle competitor view to see:
Side-by-side position table (your rank vs. each competitor)
Who holds which SERP features
AI Overview citation comparison
Position advantage/disadvantage per keyword
Detailed Views Keyword detail Click any keyword to see:
Full SERP snapshot (all 10 results)
AI Overview content (if present)
Citation sources listed
Historical position chart
SERP features present
Competitor positions
See which of your pages rank:
Which page ranks for which keywords
Pages ranking for multiple keywords
Pages that gained/lost rankings
Pages with AI Overview citations
Export Format Includes PDF Visual summary with charts CSV Raw ranking data JSON Structured data (Professional+)
Tips
Focus on AI Overview section - These citations are the new premium visibilityTrack position trends - A keyword moving from 15 to 8 over 4 sessions is great progressCheck the URL column - Ensure the RIGHT page ranks (not a random blog post)Compare device types - Mobile and desktop rankings can differ significantlyWatch for lost positions - Quick intervention prevents further decline
Related Articles
How SERP Tracking Works Technical overview
AI Overview Monitoring AI Overview details
