Quick Answer: The SERP Intelligence dashboard shows your Google search performance: organic rankings, AI Overview citations, SERP features, and position trends across all your tracked keywords.
What You’ll Learn
- Dashboard sections and metrics
- How to read ranking data
- AI Overview tracking view
- SERP features monitoring
Dashboard Overview
Summary Metrics
Key Sections
Rankings Table
Your keywords with current positions:Position Distribution
Visual breakdown of where your keywords rank:AI Overview Section
Dedicated view for AI Overview data:SERP Features
Track which features you hold:Trend Charts
Visual trends over time:- Average position trend line
- Keywords in top 10 count over time
- AI Overview citation rate over time
- Position distribution changes
Filters
Competitor Comparison
Toggle competitor view to see:- Side-by-side position table (your rank vs. each competitor)
- Who holds which SERP features
- AI Overview citation comparison
- Position advantage/disadvantage per keyword
Detailed Views
Keyword detail
Click any keyword to see:- Full SERP snapshot (all 10 results)
- AI Overview content (if present)
- Citation sources listed
- Historical position chart
- SERP features present
- Competitor positions
URL performance
See which of your pages rank:- Which page ranks for which keywords
- Pages ranking for multiple keywords
- Pages that gained/lost rankings
- Pages with AI Overview citations
Export
Tips
- Focus on AI Overview section - These citations are the new premium visibility
- Track position trends - A keyword moving from 15 to 8 over 4 sessions is great progress
- Check the URL column - Ensure the RIGHT page ranks (not a random blog post)
- Compare device types - Mobile and desktop rankings can differ significantly
- Watch for lost positions - Quick intervention prevents further decline
Related Articles
How SERP Tracking Works
Technical overview
AI Overview Monitoring
AI Overview details