Quick Answer: The Chat Intelligence dashboard shows how AI chatbots respond when asked about topics related to your business. See mention rates, sentiment, positions, and trends across ChatGPT, Claude, Perplexity, Grok, and Gemini.
What You’ll Learn
Dashboard layout and key metrics
How to read platform-by-platform data
Understanding the keyword performance table
Using filters and comparisons
Dashboard Overview Summary Bar Top-level metrics:
Metric Description Overall mention rate % of AI responses mentioning your brand Average sentiment Mean sentiment score (-100 to +100) Average position Mean mention position when mentioned Sessions completed Total Chat Intelligence sessions run
A card for each monitored AI platform showing:
Platform name and icon
Mention rate for this platform
Trend (up/down/stable)
Click to see platform detail
Key Sections Mention Rate Trend Line chart showing mention rate over time:
X-axis: Sessions (dates)
Y-axis: Mention rate (%)
Multiple lines for each platform
Overall average line
Your keywords ranked by performance:
Column Description Keyword The monitored keyword Mention rate % of responses mentioning you Sentiment Average sentiment when mentioned Position Average position when mentioned Platforms Which platforms mention you Trend Improving or declining Best platform Where you perform best
Click any platform to see:
All keywords on that platform
Per-keyword mention rates
Response examples (what the AI actually said)
Competitor comparison for that platform
Historical performance on that platform
Sentiment Distribution Visual breakdown of sentiment:
Sentiment Range Label Color +60 to +100 Very Positive Green +20 to +59 Positive Light Green -19 to +19 Neutral Gray -59 to -20 Negative Orange -100 to -60 Very Negative Red
Position Distribution How your mention positions break down:
Position Frequency Impact 1st XX% Highest 2nd XX% High 3rd XX% Medium 4th-5th XX% Lower 6th+ XX% Minimal
Filters Available filters Filter Options Platform All / Individual platform Keyword All / Specific keyword Time range Last session / 7d / 30d / 90d / Custom Mention status All / Mentioned only / Not mentioned Sentiment All / Positive / Neutral / Negative
Combining filters Filters stack. For example:
Platform: ChatGPT + Sentiment: Positive = Only positive mentions on ChatGPT
Keyword: “best seo agency” + All platforms = Performance of this keyword everywhere
Comparisons Session comparison Compare two sessions side by side:
Select “Compare” mode
Choose two session dates
See metric changes highlighted
Competitor comparison Toggle competitor view to see:
Your mention rate vs. each competitor’s
Side-by-side platform performance
Keywords where competitors beat you
Data Details Response viewer Click any keyword to see actual AI responses:
Full response text from each platform
Your brand highlighted when mentioned
Competitor mentions highlighted differently
Sentiment and position marked
Export options Format Content PDF Visual dashboard summary CSV Raw data (keywords, rates, sentiment) JSON Structured data (Professional+)
Tips
Check the keyword table first - It shows exactly which keywords drive mentions and which don’tUse platform detail - Different platforms may recommend you differentlyRead actual responses - Understanding HOW AI describes you is as important as IF it mentions youFilter by “Not mentioned” - Quickly find your gapsCompare sessions - Week-over-week comparison shows momentum
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