SERP Features Detection

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Features Tracked

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Featured Snippets

The most valuable SERP feature. Appears above position 1 (sometimes called “position 0”).

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Types of featured snippets

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How to win featured snippets

• Answer the question directly in your first paragraph
• Use the exact question as an H2 heading
• Provide concise, factual answers (40-60 words for paragraph snippets)
• Use structured lists and tables
• Rank in top 10 already (prerequisite)

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People Also Ask

Expandable Q&A boxes showing related questions. Valuable because:

• Appear prominently on page 1
• Each expansion shows your content
• Multiple opportunities per SERP
• Can rank without being in top 10 organically

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How FAII tracks PAA

• Detects which PAA questions appear for your keywords
• Identifies if your content is the answer source
• Tracks competitor PAA wins
• Shows PAA opportunity gaps

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Local Pack

The map + 3 listings that appear for local queries.

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What triggers local pack

• “[service] near me”
• “[service] in [city]”
• Queries with implicit local intent

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FAII tracks

• Whether local pack appears for your keywords
• Your presence in the pack
• Competitor presence
• Your position within the pack (1st, 2nd, 3rd)

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On the Dashboard

The SERP Features section shows:

• Feature matrix - Which features appear per keyword
• Your wins - Features you currently own
• Competitor wins - Features competitors hold
• Opportunity list - Features appearing where you’re not present

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Tips

• Featured snippets can be won from any top-10 position - you don’t need to be #1
• PAA is underutilized - most competitors ignore it, making it easier to win
• Local pack requires Google Business Profile - complete and verify yours
• Track feature stability - some snippets change owners frequently

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