Keyword Management

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What You’ll Learn

• How to add and manage keywords
• Keyword strategies for AI visibility
• How keywords drive the monitoring system
• Managing keyword limits

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How Keywords Work in FAII

Keywords serve multiple purposes:

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Adding Keywords

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One at a time

1. Go to Campaign > Settings > Keywords
2. Click Add Keyword
3. Enter the keyword phrase
4. Click Save

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Bulk import

1. Go to Campaign > Settings > Keywords
2. Click Import Keywords
3. Upload a CSV file (one keyword per line)
4. Review and confirm

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From suggestions

FAII suggests keywords based on your brand profile:

1. Go to Campaign > Settings > Keywords
2. Click Suggested Keywords
3. Review the suggestions
4. Click Add on keywords you want to track

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Keyword Types

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Recommendation keywords

“best [service] in [location]” “who would you recommend for [need]”

These produce the highest mention rates - directly asking AI for brand recommendations.

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Comparison keywords

“[service A] vs [service B]” “alternative to [brand]”

Test how AI positions you relative to competitors.

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Problem keywords

“my [problem], what should I do” “how to fix [issue]”

Test whether AI recommends you when users describe problems you solve.

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Research keywords

“what to look for in [service]” “how does [topic] work”

Test whether you’re mentioned as a knowledge authority.

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Branded keywords

“[your brand] reviews” “is [your brand] good”

Monitor what AI says about your brand directly.

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Keyword Strategies

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For maximum AI mentions

Focus on keywords with buying intent:

• “best [service] for [specific need]”
• “recommend a [service] that [specific feature]”
• “looking for [service] in [location]“

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For competitive intelligence

Track keywords where competitors appear:

• “[competitor] alternative”
• “[competitor] vs” (without specifying the second brand)
• Keywords from competitor websites

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For content gap identification

Track broad topic keywords:

• Industry terms and concepts
• Common questions in your space
• Topics you want to own

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Keyword Limits

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At the limit

• You’ll be notified at 80% and 100% usage
• Existing keywords continue to be monitored
• New keywords can’t be added until you remove some or upgrade
• Consider removing low-performing keywords to make room

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Keyword Performance

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Viewing performance data

Each keyword shows:

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Identifying top performers

Sort keywords by mention rate to find:

• Keywords where you’re strongest (protect these)
• Keywords where you’re weakest (content opportunities)
• Keywords with improving trends (momentum)
• Keywords with declining trends (investigate)

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Managing Keywords

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Removing keywords

1. Go to Campaign > Settings > Keywords
2. Click the × next to the keyword
3. Confirm removal

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Editing keywords

Keywords can’t be edited (they’re exact match phrases). To change a keyword:

1. Remove the old keyword
2. Add the new version

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Pausing keywords

Enterprise plans can pause keywords without removing them:

• Paused keywords don’t count toward limits
• No monitoring occurs while paused
• Resume anytime to restart tracking
• Historical data preserved

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Tips

• Quality over quantity - 20 highly relevant keywords beat 100 generic ones
• Think like your customer - Use phrases actual buyers would type into AI
• Include location - If you serve specific areas, add location to keywords
• Monitor and prune - Remove keywords with consistently 0% mention rate after 4+ sessions
• Diversify intent - Mix recommendation, comparison, and research keywords
• Check competitors - What keywords do their customers search for?

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