Quick Answer: FAII tracks your organic search position (1-30) for every keyword in your campaign, showing current rank, historical trends, best/worst positions, and movement alerts.
What’s Tracked
For each keyword in your campaign, FAII records:| Data Point | Description |
|---|---|
| Current Position | Your ranking right now (1-30) |
| Previous Position | Your ranking in the last session |
| Position Change | Movement since last session (+/-) |
| Best Position | Highest rank ever recorded |
| Worst Position | Lowest rank ever recorded |
| Average Position | Mean position across all sessions |
Position Ranges
| Position | Visibility Impact |
|---|---|
| 1-3 | Highest click-through rates (25-35% CTR for #1) |
| 4-7 | Good visibility, moderate CTR (5-10%) |
| 8-10 | Bottom of page 1, declining CTR (2-5%) |
| 11-20 | Page 2 - minimal organic traffic |
| 21-30 | Page 3 - virtually invisible |
| Not ranked | Beyond position 30 |
Reading the Rankings Table
The keyword performance table shows all your rankings sortable by:- Position (highest first)
- Change (biggest movers first)
- Keyword (alphabetical)
- Search volume (highest first)
Indicators
- Green arrow up - Position improved since last session
- Red arrow down - Position declined
- Gray dash - No change
- “New” - First time ranking for this keyword
- “Lost” - No longer ranking (was in 1-30, now gone)
Position History
Click any keyword to see its position timeline chart:- X-axis: Date/session
- Y-axis: Position (inverted - 1 at top)
- Trend line: Overall direction
- Annotations: When content was published or changes made
Ranking Aggregates
The SERP dashboard header shows:| Metric | What It Means |
|---|---|
| Keywords in Top 3 | Count ranking positions 1-3 |
| Keywords in Top 10 | Count ranking positions 1-10 |
| Keywords in Top 30 | Count ranking at all |
| Average Position | Mean across all ranked keywords |
| Visibility Score | Weighted aggregate considering position + volume |
Position Change Alerts
Configure alerts for significant ranking changes:- Big mover up - Jump of 5+ positions
- Big mover down - Drop of 5+ positions
- Entered top 10 - Moved onto page 1
- Lost from top 10 - Dropped off page 1
- New ranking - First time in top 30
- Lost ranking - No longer in top 30
Tips
- Focus on page 1 keywords (positions 1-10) - these drive actual traffic
- Track position trends over 4+ sessions - single-session fluctuation is normal
- Compare to AI visibility - sometimes you rank well in Google but are missing from AI responses (or vice versa)
- Combine with AI Overview data - a position 5 with AI Overview citation may drive more visibility than position 1 without
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SERP Features
Beyond basic rankings
AI Overview Monitoring
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