Skip to main content
Quick Answer: FAII tracks your organic search position (1-30) for every keyword in your campaign, showing current rank, historical trends, best/worst positions, and movement alerts.

What’s Tracked

For each keyword in your campaign, FAII records:

Position Ranges

Reading the Rankings Table

The keyword performance table shows all your rankings sortable by:
  • Position (highest first)
  • Change (biggest movers first)
  • Keyword (alphabetical)
  • Search volume (highest first)

Indicators

  • Green arrow up - Position improved since last session
  • Red arrow down - Position declined
  • Gray dash - No change
  • “New” - First time ranking for this keyword
  • “Lost” - No longer ranking (was in 1-30, now gone)

Position History

Click any keyword to see its position timeline chart:
  • X-axis: Date/session
  • Y-axis: Position (inverted - 1 at top)
  • Trend line: Overall direction
  • Annotations: When content was published or changes made

Ranking Aggregates

The SERP dashboard header shows:

Position Change Alerts

Configure alerts for significant ranking changes:
  • Big mover up - Jump of 5+ positions
  • Big mover down - Drop of 5+ positions
  • Entered top 10 - Moved onto page 1
  • Lost from top 10 - Dropped off page 1
  • New ranking - First time in top 30
  • Lost ranking - No longer in top 30
Set these in Campaign Settings > Alerts.

Tips

  • Focus on page 1 keywords (positions 1-10) - these drive actual traffic
  • Track position trends over 4+ sessions - single-session fluctuation is normal
  • Compare to AI visibility - sometimes you rank well in Google but are missing from AI responses (or vice versa)
  • Combine with AI Overview data - a position 5 with AI Overview citation may drive more visibility than position 1 without

SERP Features

Beyond basic rankings

AI Overview Monitoring

The new front page of search