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Quick Answer: Add keywords that reflect how real customers ask AI for recommendations. Natural questions like “best SEO agency in Sydney” work better than generic terms like “SEO services.”

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What You’ll Learn

  • What makes a good keyword for AI monitoring
  • The difference between AI keywords and SEO keywords
  • How to add keywords manually and via CSV
  • Keyword limits by plan

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The Key Insight

Think like a customer asking an AI for recommendations, not like an SEO targeting search terms.
When someone uses ChatGPT or Perplexity, they don’t type “SEO services.” They ask:
“I need an SEO agency in Sydney that specializes in ecommerce and can show measurable ROI. Who should I talk to?”
Your keywords should reflect these natural, recommendation-seeking questions.

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Good vs. Bad Keywords

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Keyword Categories That Work

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”Best [category]” queries

  • “best SEO agency in [city]”
  • “best CRM for small business”
  • “best project management tool for agencies”

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Recommendation queries

  • “which [category] should I use for [use case]”
  • “recommend a [category] that [specific need]”
  • “who is the best [category] for [industry]“

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Comparison queries

  • “[brand] vs [competitor]”
  • “alternatives to [competitor]”
  • “[category] comparison 2026”

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Problem-solving queries

  • “how to fix [problem your product solves]”
  • “best way to [task your service handles]”
  • “[industry] challenges and solutions”

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Adding Keywords

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Manual entry

1

Navigate to keywords

Open your campaign and go to Settings > Keywords.
2

Click Add Keyword

Click the Add Keyword button.
3

Enter your keyword

Type the keyword or question phrase. Press Enter or click Save to add it.
4

Repeat

Add at least 5 keywords to get meaningful data. Aim for 15-25 for comprehensive coverage.

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Bulk import (CSV)

For adding many keywords at once:
1

Prepare your CSV

Create a CSV file with one keyword per row. No header row needed.
2

Upload

Go to Settings > Keywords > Import and upload your CSV file.
3

Review

FAII shows a preview of keywords to be added. Review and confirm.

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Suggested keywords

After your first monitoring session, FAII’s Research Pack can suggest additional keywords based on:
  • Your brand’s value proposition
  • Competitor keywords that produce mentions
  • Industry-relevant question patterns
  • Gaps in your current keyword list
Find suggestions under Settings > Keywords > Suggestions.

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How Many Keywords?

Quality over quantity. 15 well-chosen keywords that reflect real customer intent will produce better insights than 100 generic terms.

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Managing Keywords

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Reviewing performance

After a few monitoring sessions, review which keywords produce the most useful data:
  • High mention rate keywords confirm where you’re strong
  • Zero mention keywords reveal where you need to improve
  • Competitor-only keywords show gaps to target with content

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Removing underperforming keywords

If a keyword consistently produces no brand mentions for anyone (not you or competitors), it may be too generic. Replace it with something more specific.

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Refining over time

Your keyword list should evolve:
  1. Start with 10-15 obvious keywords
  2. After 2-3 sessions, review what works
  3. Add new keywords from Research Pack suggestions
  4. Remove keywords that don’t produce actionable data
  5. Repeat quarterly

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Tips

  • Include location if you serve specific markets (“best [service] in [city/country]”)
  • Add variations of your best-performing keywords with different phrasing
  • Include competitor names for brand comparison queries (“[your brand] vs [competitor]”)
  • Think buyer journey - early-stage research, comparison, and decision keywords each produce different insights
  • Check competitor keywords - what terms make your competitors appear in AI responses?

Adding Competitors

Set up competitive monitoring

Your First Campaign

Campaign setup walkthrough