Skip to main content
Quick Answer: Add keywords that reflect how real customers ask AI for recommendations. Natural questions like “best SEO agency in Sydney” work better than generic terms like “SEO services.”

​
What You’ll Learn

  • What makes a good keyword for AI monitoring
  • The difference between AI keywords and SEO keywords
  • How to add keywords manually and via CSV
  • Keyword limits by plan

​
The Key Insight

Think like a customer asking an AI for recommendations, not like an SEO targeting search terms.
When someone uses ChatGPT or Perplexity, they don’t type “SEO services.” They ask:
“I need an SEO agency in Sydney that specializes in ecommerce and can show measurable ROI. Who should I talk to?”
Your keywords should reflect these natural, recommendation-seeking questions.

​
Good vs. Bad Keywords

Good (Natural Questions)Bad (Generic SEO)Why
best digital marketing agency in Sydneydigital marketingToo broad - AI won’t recommend specific brands
SEO services for ecommerce storesSEO servicesGeneric - produces generic responses
which CRM is best for small businessCRM softwareCategory term, not a recommendation query
affordable web design for startupsweb designNo buying intent signal
top rated project management tools for remote teamsproject managementNo context for AI to give specific recs

​
Keyword Categories That Work

​
”Best [category]” queries

  • “best SEO agency in [city]”
  • “best CRM for small business”
  • “best project management tool for agencies”

​
Recommendation queries

  • “which [category] should I use for [use case]”
  • “recommend a [category] that [specific need]”
  • “who is the best [category] for [industry]“

​
Comparison queries

  • “[brand] vs [competitor]”
  • “alternatives to [competitor]”
  • “[category] comparison 2026”

​
Problem-solving queries

  • “how to fix [problem your product solves]”
  • “best way to [task your service handles]”
  • “[industry] challenges and solutions”

​
Adding Keywords

​
Manual entry

1

Navigate to keywords

Open your campaign and go to Settings > Keywords.
2

Click Add Keyword

Click the Add Keyword button.
3

Enter your keyword

Type the keyword or question phrase. Press Enter or click Save to add it.
4

Repeat

Add at least 5 keywords to get meaningful data. Aim for 15-25 for comprehensive coverage.

​
Bulk import (CSV)

For adding many keywords at once:
1

Prepare your CSV

Create a CSV file with one keyword per row. No header row needed.
best SEO agency in Sydney
SEO services for ecommerce
which digital marketing agency for startups
top rated SEO consultants Australia
affordable SEO for small business
2

Upload

Go to Settings > Keywords > Import and upload your CSV file.
3

Review

FAII shows a preview of keywords to be added. Review and confirm.

​
Suggested keywords

After your first monitoring session, FAII’s Research Pack can suggest additional keywords based on:
  • Your brand’s value proposition
  • Competitor keywords that produce mentions
  • Industry-relevant question patterns
  • Gaps in your current keyword list
Find suggestions under Settings > Keywords > Suggestions.

​
How Many Keywords?

PlanKeyword LimitRecommended Start
Starter2510-15
Professional10025-50
Enterprise500+50-100
Quality over quantity. 15 well-chosen keywords that reflect real customer intent will produce better insights than 100 generic terms.

​
Managing Keywords

​
Reviewing performance

After a few monitoring sessions, review which keywords produce the most useful data:
  • High mention rate keywords confirm where you’re strong
  • Zero mention keywords reveal where you need to improve
  • Competitor-only keywords show gaps to target with content

​
Removing underperforming keywords

If a keyword consistently produces no brand mentions for anyone (not you or competitors), it may be too generic. Replace it with something more specific.

​
Refining over time

Your keyword list should evolve:
  1. Start with 10-15 obvious keywords
  2. After 2-3 sessions, review what works
  3. Add new keywords from Research Pack suggestions
  4. Remove keywords that don’t produce actionable data
  5. Repeat quarterly

​
Tips

  • Include location if you serve specific markets (“best [service] in [city/country]”)
  • Add variations of your best-performing keywords with different phrasing
  • Include competitor names for brand comparison queries (“[your brand] vs [competitor]”)
  • Think buyer journey - early-stage research, comparison, and decision keywords each produce different insights
  • Check competitor keywords - what terms make your competitors appear in AI responses?

Adding Competitors

Set up competitive monitoring

Your First Campaign

Campaign setup walkthrough