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Quick Answer: FAII targets searches from specific countries and cities using residential proxies. This ensures you see the same results your customers see - not a generic global view.

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Why Location Matters

Search results are heavily personalized by location:
  • A brand ranking #1 in the US may not appear at all in the UK
  • Local pack results change completely between cities
  • AI Overviews may appear in some regions but not others
  • Different competitors dominate different markets

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Targeting Options

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Country-level

Available for 250+ countries. Covers:
  • National search results
  • Country-specific Google domains (google.co.uk, google.com.au, etc.)
  • Language settings matching the country

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City-level

Available for major cities worldwide. Adds:
  • Local pack results specific to that city
  • Location-influenced organic rankings
  • City-specific featured snippets

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Language settings

Set independently from location:
  • Search in English from Germany
  • Search in Spanish from the US
  • Match your target audience’s language exactly

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Setting Up Geographic Targeting

1

Open campaign settings

Go to Campaign Settings > Location.
2

Select country

Choose your primary target country from the dropdown.
3

Optional: Set city

If you serve a specific city or metro area, select it for more precise results.
4

Set language

Choose the search language. Usually matches the country but can be set independently.

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Multi-Location Tracking

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Multiple campaigns approach

Create separate campaigns for each market:
  • “Brand - United States”
  • “Brand - United Kingdom”
  • “Brand - Australia”
Each tracks the same keywords from a different location.

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Enterprise multi-location

Enterprise plans support tracking multiple locations within a single campaign, showing side-by-side comparisons:
  • Same keyword, different countries
  • Position differences by location
  • Market-specific competitors
  • Geographic expansion opportunities

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Common Location Scenarios

Business TypeRecommended Targeting
Local service businessCity-level, single location
National brandCountry-level, primary market
Multi-market brandCountry-level per market (separate campaigns)
International agencyMultiple countries (enterprise multi-location)
Ecommerce (ships nationally)Country-level
Ecommerce (ships globally)Top 3-5 markets by revenue

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Tips

  • Start with your primary market - don’t spread too thin initially
  • Compare markets to find where you’re strongest/weakest
  • Local businesses must use city targeting - national results are irrelevant for you
  • Check competitor positions vary too - a competitor dominating in the US might be absent in the UK

Device Types

Desktop vs. mobile ranking differences

How SERP Tracking Works

Full technical overview