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Quick Answer: FAII uses four detection layers: exact match, fuzzy match (typo tolerance), URL detection, and custom variation matching. This catches mentions even when AI platforms misspell your brand or reference your domain instead of your name.

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Detection Layers

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1. Exact Match

Finds your brand name exactly as entered:
  • “Four Dots” → detects “Four Dots”
  • Case-insensitive (catches “four dots” too)
  • Requires word boundaries (won’t match “Fourdotscom”)

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2. Fuzzy Match

Catches common AI misspellings and formatting variations:
  • “FourDots” (no space)
  • “Four-Dots” (hyphenated)
  • “Fourdots” (lowercase merged)
  • “Four Dot” (singular)
FAII automatically generates common variations. You can also add custom patterns.

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3. URL Detection

Detects when your domain is mentioned as a source: This catches cases where AI cites your website without naming your brand.

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4. Variation Match

Custom patterns you define in campaign settings:
  • Abbreviations (“FD Agency”)
  • Product names (“FD Analytics”)
  • Common nicknames
  • Alternative spellings for international markets

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Adding Brand Variations

1

Go to Campaign Settings

Open your campaign and navigate to Settings > Brand.
2

Find the Variations section

Below your primary brand name, you’ll see the Brand Variations field.
3

Add variations

Enter each variation on a separate line. Common patterns to add:
  • With/without spaces: “FourDots” / “Four Dots”
  • With/without punctuation: “Four-Dots” / “Four.Dots”
  • Abbreviations: “FD” (only if unique enough)
  • Full legal name: “Four Dots Digital Marketing Agency”
  • International spellings
Avoid overly generic variations. Adding “FD” might match false positives like “FD Insurance” or “FD Rates.” Only use short abbreviations if they’re uniquely associated with your brand.

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False Positive Filtering

FAII automatically filters false positives using:
  • Context analysis - Is the mention about your industry?
  • Word boundary checking - “Four Dots” won’t match “twenty-four dots on the screen”
  • Confidence scoring - Low-confidence matches are flagged for review
  • Industry filtering - Mentions in unrelated contexts are excluded

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Detection Accuracy

Detection TypeAccuracyCommon Misses
Exact Match99%+None (exact is exact)
Fuzzy Match95%+Very unusual misspellings
URL Detection99%+Shortened URLs
Variation MatchDepends on patternsOnly misses undefined variations

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Competitor Detection

The same detection engine runs for all tracked competitors. You can add competitor brand variations too:
  • Go to Settings > Competitors
  • Click on a competitor
  • Add their known variations
This ensures accurate share-of-voice calculations even when AI platforms use different names for competitors.

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Tips

  • Check your first session results for any missed mentions or false positives
  • Add variations after seeing AI responses - you’ll learn how platforms refer to your brand
  • Keep variations updated as your brand evolves
  • Don’t over-add - too many generic variations create noise

Sentiment Analysis

What happens after a mention is detected

Position Tracking

Understanding mention position