Documentation Index
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Quick Answer: The Technical Audit scans your website for issues that affect both traditional SEO and AI visibility - from broken links to missing schema markup. It grades your site’s health and provides actionable fix recommendations.
What You’ll Learn
- What the Technical Audit checks
- How it relates to AI visibility
- How grading works
- How often to run audits
Why Technical Health Matters for AI
AI platforms can only recommend you if:- Your content is crawlable (bots can access it)
- Your content is parseable (structured for understanding)
- Your content is authoritative (signals of quality)
- Your content is fast (bots skip slow pages)
What Gets Audited
Crawlability
| Check | Why It Matters |
|---|---|
| robots.txt | AI bots blocked = no recommendations |
| Sitemap | Helps bots discover all pages |
| Broken links (404s) | Bots hitting dead pages is wasted crawl budget |
| Redirect chains | Slow bot access to content |
| Canonical tags | Duplicate content confuses AI |
Content Structure
| Check | Why It Matters |
|---|---|
| Heading hierarchy | AI parses H1/H2/H3 for content structure |
| Meta descriptions | Help AI understand page purpose |
| Title tags | Primary content signal for AI |
| Image alt text | Provides context for visual content |
| Content length | Thin pages lack authority for citations |
Schema & Structured Data
| Check | Why It Matters |
|---|---|
| Article schema | Tells AI this is published content |
| FAQ schema | Directly maps Q&A for AI extraction |
| Organization schema | Establishes brand entity |
| Breadcrumb schema | Shows content hierarchy |
| Invalid schema | Broken markup worse than no markup |
Performance
| Check | Why It Matters |
|---|---|
| Page load speed | Slow pages may be skipped by bots |
| Core Web Vitals | Google ranking signals |
| Mobile responsiveness | Mobile-first indexing |
| Server response time | Affects bot crawl efficiency |
Security
| Check | Why It Matters |
|---|---|
| HTTPS | Required for trust signals |
| Mixed content | HTTP elements on HTTPS pages |
| Security headers | Overall site security posture |
How the Audit Works
Initiate scan
From your dashboard, go to Technical Audit and click Run Audit (or it runs on schedule).
Audit Frequency
| Plan | Audit Frequency |
|---|---|
| Starter | 1/month |
| Professional | Unlimited |
| Enterprise | Unlimited |
The Audit Report
Your report includes:- Overall grade (A+ through F)
- Category grades (one per audit category)
- Issue count by severity (critical, warning, info)
- Specific issues with page URLs and fix instructions
- Trend comparison with previous audit
Tips
- Fix critical issues first - They have the highest impact on AI visibility
- Run after content publishes - Verify new pages are properly structured
- Compare audits - Track improvement between audit runs
- Don’t ignore warnings - They may become critical over time
- Share with developers - The fix instructions are actionable for technical teams
Related Articles
Audit Categories
Detailed category breakdown
Understanding Grades
How grading works

