Quick Answer: A monitoring session (or “run”) is when FAII actively queries AI platforms and scrapes Google for your keywords. Sessions run automatically on your schedule, or you can trigger them manually.
What You’ll Learn
- What happens during a monitoring session
- How scheduling works
- How to trigger manual sessions
- How to interpret session status
What Is a Session?
A session is a complete monitoring cycle that:- Queries all configured AI platforms with your keywords
- Scrapes Google SERPs for rankings and AI Overviews
- Analyzes all responses for brand mentions
- Calculates scores and comparisons
- Updates your dashboard with fresh data
Session scope
Each session covers:| Component | What’s Processed |
|---|---|
| Chat Intelligence | All keywords × all platforms × AIQ questions |
| SERP Intelligence | All keywords × configured locations/devices |
| Competitor Analysis | All competitors across all keywords |
| Score Calculation | Updated AI Authority Rank and sub-scores |
Session Scheduling
Automatic scheduling
Sessions run on your configured schedule:| Frequency | Sessions/Month | Best For |
|---|---|---|
| Weekly | 4 | Most brands (recommended) |
| Bi-weekly | 2 | Lower-activity brands |
| Monthly | 1 | Baseline monitoring only |
Choosing your schedule
Configure in Campaign > Settings > Scheduling:- Day of week - When to run
- Time - What time to start
- Timezone - Based on your account timezone
Manual Sessions
When to run manually
- After publishing new content (to see impact sooner)
- After a competitor makes a major move
- Before a client presentation (fresh data)
- When testing content changes
How to trigger
- Go to your campaign dashboard
- Click Run Session (or Run Now)
- Confirm the manual run
- Results available in 1-2 hours
Manual sessions count toward your plan’s session limit (if applicable). Most plans include unlimited sessions.
Session Execution
What happens during a session
Question generation
AIQ generates natural-language questions from your keywords, using your configured personas and brand context.
AI platform queries
Questions are sent to each configured AI platform:
- ChatGPT receives questions via API
- Claude receives questions via API
- Perplexity receives questions via API
- Grok receives questions via API
- Gemini receives questions via API
SERP scraping
Google searches are performed for each keyword:
- Desktop and/or mobile results
- Configured location and language
- AI Overviews captured when present
- Top 10/20/30 results recorded
Brand detection
Each response is analyzed for:
- Your brand mentions (name, URL, products)
- Competitor mentions
- Mention position and context
- Sentiment and framing
Score calculation
All data is aggregated into:
- Updated AI Authority Rank
- Component scores (Chat, SERP, Sentiment, Competitive)
- Per-keyword performance
- Trend analysis vs. previous sessions
Session Status
Track session progress on your dashboard:| Status | Meaning |
|---|---|
| Scheduled | Session is queued for future run |
| Running | Session is actively executing |
| Processing | Data is being analyzed |
| Complete | Results are ready to view |
| Failed | An error occurred (rare) |
Session duration
Typical session times:| Keywords | Platforms | Approximate Duration |
|---|---|---|
| 25 | 4 | 30-60 minutes |
| 100 | 5 | 1-2 hours |
| 500+ | 5 | 2-4 hours |
Viewing Results
After a session completes:- Email notification (if enabled) confirms completion
- Dashboard updates automatically with new data
- Score changes are highlighted
- Alerts fire for significant events
- Reports can be generated with the latest data
Session History
View all past sessions:| Data | Available |
|---|---|
| Session date/time | Yes |
| Duration | Yes |
| Keywords processed | Yes |
| Platforms queried | Yes |
| Results summary | Yes |
| Full raw data | Yes (Enterprise) |
Tips
- Don’t run sessions too frequently - Weekly gives good data without unnecessary cost
- Run manually after big content publishes - See the impact sooner
- Check session status if results seem stale - Ensure sessions are completing successfully
- Compare session-over-session - The trend between sessions matters more than any single session
Related Articles
Campaign History
View historical session data
Campaign Settings
Configure session scheduling