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Quick Answer: A monitoring session (or “run”) is when FAII actively queries AI platforms and scrapes Google for your keywords. Sessions run automatically on your schedule, or you can trigger them manually.

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What You’ll Learn

  • What happens during a monitoring session
  • How scheduling works
  • How to trigger manual sessions
  • How to interpret session status

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What Is a Session?

A session is a complete monitoring cycle that:
  1. Queries all configured AI platforms with your keywords
  2. Scrapes Google SERPs for rankings and AI Overviews
  3. Analyzes all responses for brand mentions
  4. Calculates scores and comparisons
  5. Updates your dashboard with fresh data

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Session scope

Each session covers:

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Session Scheduling

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Automatic scheduling

Sessions run on your configured schedule:

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Choosing your schedule

Configure in Campaign > Settings > Scheduling:
  • Day of week - When to run
  • Time - What time to start
  • Timezone - Based on your account timezone
Schedule sessions for early morning. Results are typically available within 1-2 hours, giving you fresh data by the start of your workday.

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Manual Sessions

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When to run manually

  • After publishing new content (to see impact sooner)
  • After a competitor makes a major move
  • Before a client presentation (fresh data)
  • When testing content changes

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How to trigger

  1. Go to your campaign dashboard
  2. Click Run Session (or Run Now)
  3. Confirm the manual run
  4. Results available in 1-2 hours
Manual sessions count toward your plan’s session limit (if applicable). Most plans include unlimited sessions.

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Session Execution

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What happens during a session

1

Question generation

AIQ generates natural-language questions from your keywords, using your configured personas and brand context.
2

AI platform queries

Questions are sent to each configured AI platform:
  • ChatGPT receives questions via API
  • Claude receives questions via API
  • Perplexity receives questions via API
  • Grok receives questions via API
  • Gemini receives questions via API
3

Response collection

All AI responses are collected and stored for analysis.
4

SERP scraping

Google searches are performed for each keyword:
  • Desktop and/or mobile results
  • Configured location and language
  • AI Overviews captured when present
  • Top 10/20/30 results recorded
5

Brand detection

Each response is analyzed for:
  • Your brand mentions (name, URL, products)
  • Competitor mentions
  • Mention position and context
  • Sentiment and framing
6

Score calculation

All data is aggregated into:
  • Updated AI Authority Rank
  • Component scores (Chat, SERP, Sentiment, Competitive)
  • Per-keyword performance
  • Trend analysis vs. previous sessions
7

Dashboard update

Results populate your dashboard:
  • All metrics updated
  • Alerts triggered if configured
  • Reports available for export
  • Displacement events logged

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Session Status

Track session progress on your dashboard:

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Session duration

Typical session times:

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Viewing Results

After a session completes:
  1. Email notification (if enabled) confirms completion
  2. Dashboard updates automatically with new data
  3. Score changes are highlighted
  4. Alerts fire for significant events
  5. Reports can be generated with the latest data

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Session History

View all past sessions: Access via Campaign > History or Campaign > Sessions.

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Tips

  • Don’t run sessions too frequently - Weekly gives good data without unnecessary cost
  • Run manually after big content publishes - See the impact sooner
  • Check session status if results seem stale - Ensure sessions are completing successfully
  • Compare session-over-session - The trend between sessions matters more than any single session

Campaign History

View historical session data

Campaign Settings

Configure session scheduling