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Quick Answer: Your Technical Audit grade ranges from A+ (95-100%) to F (below 40%). Grades are calculated based on the number and severity of issues found relative to your total pages. Target B+ or above for good AI visibility.

What You’ll Learn

  • How grades are calculated
  • What each grade means
  • What grade to target
  • How to improve your grade

Grade Scale

GradeScore RangeAssessment
A+95-100%Excellent - minimal issues
A90-94%Very good - few issues
A-85-89%Good - minor improvements possible
B+80-84%Above average - some issues to address
B75-79%Average - noticeable issues
B-70-74%Below average - multiple issues
C+65-69%Fair - significant issues
C60-64%Poor - many issues affecting visibility
C-55-59%Very poor - serious issues
D40-54%Bad - critical issues present
F0-39%Critical - major blockers to AI visibility

How Scores Are Calculated

The formula

Score = 100 - (Critical × 10 + Warning × 3 + Info × 1) / Total Pages × 100

Issue weighting

SeverityPoint Deduction (per occurrence)
Critical10 points
Warning3 points
Info1 point

Example

For a 50-page site with:
  • 2 Critical issues = 20 points
  • 8 Warnings = 24 points
  • 15 Info items = 15 points
Total deductions: 59 points ÷ 50 pages = 1.18 per page average Score: 100 - 11.8 = 88.2% = A-

Per-Category Grades

Each of the five categories gets its own grade:
CategoryWeightYour Grade
Crawlability25%Calculated independently
Content Structure25%Calculated independently
Schema20%Calculated independently
Performance20%Calculated independently
Security10%Calculated independently
Overall grade = Weighted average of category grades.

What Grade Should You Target?

GradeAI Visibility Impact
A+ / AOptimal - technical health is not a bottleneck
A- / B+Good - minor issues unlikely to limit visibility
B / B-Acceptable - some improvements would help
C+ and belowConcerning - technical issues are likely limiting AI visibility
D / FCritical - technical barriers may be preventing AI recommendations entirely
Target B+ or above for good AI visibility. Below B, technical issues are likely reducing your mention rates and citation potential.

Improving Your Grade

Quick wins (biggest impact)

ActionGrade Impact
Fix all Critical issues+10-30 points
Add HTTPS (if missing)+10 points
Fix broken AI bot blocks in robots.txt+10 points
Add missing title tags+5-10 points

Medium effort

ActionGrade Impact
Fix all Warning issues+10-20 points
Add schema markup+5-15 points
Fix heading hierarchy+5-10 points
Improve page speed+5-10 points

Ongoing maintenance

ActionGrade Impact
Fix Info items+1-5 points
Optimize images+2-5 points
Add alt text+2-5 points
Improve content length+1-3 points

Tracking improvement

After each audit, compare grades:
  • Grade improving = Technical fixes are working
  • Grade stable = No new issues introduced
  • Grade declining = New issues appearing (investigate)

Common grade killers

IssueImpact
AI bots blocked in robots.txtCan drop from A to C instantly
SSL certificate expiredCritical - drops security grade to F
Major redesign without redirectsMany broken links = significant drop
CMS update breaking schemaSchema category drops

FAQ

Yes, but it requires more effort. Large sites naturally accumulate more issues. Focus on eliminating Critical and Warning issues; a few Info items on a 500-page site won’t prevent an A grade.
Indirectly. Technical health enables AI visibility. A low technical grade means bots may not reach or parse your content effectively, which reduces mention opportunities. The grade itself isn’t a component of AAR, but the underlying issues affect it.
Run a new audit after making fixes. The new grade reflects the current state of your site at the time of the audit.

Fixing Issues

How to resolve audit findings

Re-running Audits

Verify your fixes worked