Skip to main content
Quick Answer: FAII tracks rankings on both desktop and mobile devices. Results often differ - different positions, different SERP features, different AI Overview appearances. Most B2C searches happen on mobile; most B2B research starts on desktop.

​
Why Device Matters

​
What FAII Tracks

For each keyword, FAII captures results on both devices:
  • Desktop rankings - Full desktop SERP with all features
  • Mobile rankings - Mobile-specific layout and results
  • Position differences - Where they disagree
  • Feature differences - Which features appear on which device

​
Common Differences

​
Rankings can vary significantly

It’s normal to see:
  • Position 3 on desktop, Position 7 on mobile (or vice versa)
  • Featured snippet on desktop but not mobile
  • Local pack on mobile but not desktop
  • Different AI Overview content between devices

​
Why they differ

  • Mobile-first indexing - Google uses mobile version as primary
  • Page speed - Slow mobile pages get penalized on mobile
  • Mobile usability - Non-responsive sites rank lower on mobile
  • Local bias - Mobile searches favor local results
  • Screen space - Fewer results mean more competition for visibility

​
Choosing What to Prioritize

​
On the Dashboard

Filter SERP data by device using the device toggle:
  • All - Combined view (average of both)
  • Desktop - Desktop-only results
  • Mobile - Mobile-only results
  • Comparison - Side-by-side differences

​
Tips

  • If you’re mobile-weak, check page speed - it’s the #1 mobile ranking factor
  • Monitor both but act on your audience’s device - don’t optimize for desktop if 80% of customers are mobile
  • Mobile local pack is critical for service businesses
  • AI Overviews appear more on desktop currently - but this is changing

Geographic Targeting

Location-based differences

SERP Features

Device-specific feature appearances