Quick Answer: A campaign is a monitoring project that groups your brand, keywords, and competitors together. Create one in under 2 minutes from the dashboard.
What You’ll Learn
- What a campaign contains and how it works
- How to create a new campaign step by step
- Best practices for campaign naming and setup
- How to choose the right monitoring frequency
What is a Campaign?
A campaign is your monitoring workspace. It bundles together:- Your brand - Name, domain, and variations to detect
- Keywords - The topics and questions to monitor
- Competitors - Other brands to track alongside yours
- Settings - Frequency, geography, language
| Scenario | Campaign Structure |
|---|---|
| One brand, one market | Single campaign |
| One brand, multiple markets | One campaign per market (e.g., “Brand - US”, “Brand - UK”) |
| Agency with multiple clients | One campaign per client |
| Multiple product lines | One campaign per product |
Creating a Campaign
Name your campaign
Choose a clear, descriptive name. You’ll see this name throughout the dashboard, so make it immediately recognizable.Good campaign names:
- “Q1 2026 Brand Monitoring”
- “SEO Services - US Market”
- “Product Launch - AI Tools”
- “Acme Corp - UK”
- “Test” or “Campaign 1”
- Overly long names
- Names without context
Add your brand details
Enter the brand you want to monitor:
- Brand name - Exactly as it should be detected (e.g., “Four Dots”)
- Domain - Your primary website (e.g.,
fourdots.com) - Brand variations (optional) - Alternative names or spellings
Select your industry
Choose the industry category that best matches your business. This is used for:
- Benchmarking your score against industry averages
- Generating more relevant monitoring questions
- Contextualizing competitive data
Set geographic target
Choose the country or region you want to monitor. This affects:
- SERP Intelligence (search results are location-specific)
- Question context (location-relevant queries)
- Competitor relevance
Choose monitoring frequency
How often should FAII run monitoring sessions?
| Frequency | Best For | Data Points/Month |
|---|---|---|
| Daily | Product launches, PR events, active campaigns | ~30 |
| Weekly | Most brands - good balance of freshness and cost | ~4 |
| Monthly | Established brands with stable visibility | 1 |
You can always trigger a manual run between scheduled sessions by clicking “Run Now” on your campaign.
After Your First Run
Once your first session completes (typically 10-20 minutes), you’ll have:- Your initial AI Authority Rank score
- Chat Intelligence data showing which AI platforms mention you
- SERP Intelligence data with your Google rankings
- A baseline to measure all future improvement against
Campaign Limits by Plan
| Plan | Campaigns | Keywords/Campaign | Competitors/Campaign |
|---|---|---|---|
| Starter | 1 | 25 | 3 |
| Professional | 3 | 100 | 10 |
| Enterprise | Unlimited | 500+ | Unlimited |
Tips
- Start focused: It’s better to track 10 high-quality keywords deeply than 100 generic ones broadly
- Add competitors early: Competitive context makes your data significantly more actionable
- Set realistic frequency: Weekly is the sweet spot for most brands
- Review and refine: After your first 2-3 sessions, refine keywords based on what produces useful insights
Related Articles
Adding Keywords
Choose the right keywords for AI monitoring
Adding Competitors
Set up competitive tracking