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Quick Answer: A campaign is a monitoring project that groups your brand, keywords, and competitors together. Create one in under 2 minutes from the dashboard.

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What You’ll Learn

  • What a campaign contains and how it works
  • How to create a new campaign step by step
  • Best practices for campaign naming and setup
  • How to choose the right monitoring frequency

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What is a Campaign?

A campaign is your monitoring workspace. It bundles together:
  • Your brand - Name, domain, and variations to detect
  • Keywords - The topics and questions to monitor
  • Competitors - Other brands to track alongside yours
  • Settings - Frequency, geography, language
Most users have 1-3 campaigns. Common setups:

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Creating a Campaign

1

Click New Campaign

From the main dashboard, click the New Campaign button in the top-right area.
2

Name your campaign

Choose a clear, descriptive name. You’ll see this name throughout the dashboard, so make it immediately recognizable.Good campaign names:
  • “Q1 2026 Brand Monitoring”
  • “SEO Services - US Market”
  • “Product Launch - AI Tools”
  • “Acme Corp - UK”
Avoid:
  • “Test” or “Campaign 1”
  • Overly long names
  • Names without context
3

Add your brand details

Enter the brand you want to monitor:
  • Brand name - Exactly as it should be detected (e.g., “Four Dots”)
  • Domain - Your primary website (e.g., fourdots.com)
  • Brand variations (optional) - Alternative names or spellings
If your brand name has common alternate spellings (e.g., “FourDots” vs “Four Dots”), add them as variations to catch all mentions.
4

Select your industry

Choose the industry category that best matches your business. This is used for:
  • Benchmarking your score against industry averages
  • Generating more relevant monitoring questions
  • Contextualizing competitive data
5

Set geographic target

Choose the country or region you want to monitor. This affects:
  • SERP Intelligence (search results are location-specific)
  • Question context (location-relevant queries)
  • Competitor relevance
6

Choose monitoring frequency

How often should FAII run monitoring sessions?
You can always trigger a manual run between scheduled sessions by clicking “Run Now” on your campaign.
7

Save and run

Click Save Campaign. You’ll be prompted to run your first monitoring session immediately - we recommend doing this to get your baseline data.

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After Your First Run

Once your first session completes (typically 10-20 minutes), you’ll have:
  • Your initial AI Authority Rank score
  • Chat Intelligence data showing which AI platforms mention you
  • SERP Intelligence data with your Google rankings
  • A baseline to measure all future improvement against

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Campaign Limits by Plan

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Tips

  • Start focused: It’s better to track 10 high-quality keywords deeply than 100 generic ones broadly
  • Add competitors early: Competitive context makes your data significantly more actionable
  • Set realistic frequency: Weekly is the sweet spot for most brands
  • Review and refine: After your first 2-3 sessions, refine keywords based on what produces useful insights

Adding Keywords

Choose the right keywords for AI monitoring

Adding Competitors

Set up competitive tracking